Senior PPC Account Manager (#18682801) 

Sunny Bank, North West, United Kingdom


ROLE OVERVIEW
Croud is a global, full-service, digital marketing partner with a rapidly growing in-house team of 200+ digital experts. Through the seamless connection of data, technology and creativity, Croud develops strategies for sustainable growth that drive immediate business impact.
We have recently been awarded Performance Marketing Agency of the Year in the Campaign's 2020 Agency of the Year UK and EMEA Awards!
We are looking for a highly intelligent, charismatic and creative thinking individual who is passionate about digital marketing.
The successful candidate will be keen to learn, want to strive for success and have a desire to question everything. An analytical mind-set coupled with a creative flair is a must for this role along with the willingness to take a risk.
The purpose of this role is to manage the overall implementation of the PPC strategy for key channel clients.
The role will be to own accountability for PPC performance, develop PPC Managers and Executives and work with multiple stakeholders across the organisation to fully understand PPC product and commercial priorities.
The role will involve managing a team of PPC Managers and Executives to implement and evolve strategy for clients, working closely with the Croudie Network (community), SEO, Display, Analytics and Tech teams to educate on PPC to ensure best practice.

RESPONSIBILITIES
Set client PPC strategy and strategy implementation in tangent with the PPC Manager in order to increase profit
Drive the implementation and development of client Account Development Plan (ADPs) within your team's client portfolio in order to sustain and grow client performance
Innovate new ideas, techniques, new products suitable for continuation and development of client strategy
Surprise and delight clients through innovation, knowledge share & insight.
Provide direction and drive daily client operations and performance management activities across the team, including but not limited to optimisation activities, innovation towards client performance, daily checks and best practise processes
Manage and ensure the team is managing client budgets overall and within accounts / cross engines to maximum efficiency
Support and provide guidance to all individuals within your team across the wide range of client and internal needs
Direct line manage a team of PPC Executives and Managers, managing monthly 1:1s and Quarterly Performance Reviews (QPRs), mentor new team members to become operational in their roles quickly and efficiently
Complete, and ensure the team completes, journals daily to ensure all time is allocated to a high degree of accuracy
Drive overall performance within the team to achieve margin and incremental revenue month on month


You may also be expected to:
Attend & contribute to recruitment process
Manage & direct training & development needs within the wider team
Advocate the sharing of knowledge across the business, driving delivery of cross channel processes and sharing of tools
Innovate new technologies and ways of working, monitor market trends in order to support internal growth and efficiency strategies. Support and contribute to the development of the tech roadmap
Oversee regular or ad hoc projects and delivery of projects within the team
Advocate company policy and process
Contribute to the new business process, including upsell/cross sell


PERSON SPECIFICATION
Degree level education or equivalent / relevant work experience
Demonstrable in-depth experience in a PPC role working within a digital organisation
Expert knowledge of current PPC best practices and latest paid search strategies
Proven track record in delivering PPC performance in highly competitive markets
Clear understanding of other digital marketing activities than PPC, some understanding of management of cross channel activities
Proven experience of client insight development, spotting future industry changes and being one step ahead of the curve
Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
Ability to continuously demonstrate innovation and initiative
Proven track record of working to and meeting simultaneous deadlines, ability to lead a team to meet deadlines
Impeccable attention to detail
A mathematical and analytical mind
Ability to manipulate large amounts of data
Highly organised and an ability to multi-task
Excellent communication, organisation, and presentation skills. Proven ability to negotiate
The ability to autonomously identify opportunities, generate ideas and formulate strategies
Leadership skills: managing direct reports, a motivator
Line management experience, mentoring & training
Proven experience in client expectation management roles and situations, able to manage and direct client expectations


COMPANY BENEFITS
On completion of the three month probation period every employee is eligible for the benefits listed on our careers site which include:
25 days holiday a year
Annual performance bonus
Sale commission
Recruitment referrals bonus
Gym membership contributions
Ride to Work scheme
Rail card
Season Ticket loan
Free fruit, breakfast cereals and tea & coffee
Free home office chair and screen
Enhanced maternity and paternity package
Life and income protection
Medical cash plan
Share option scheme
Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

Company Details

Company Name
Croud

Job Details

Job Location
City/Town
Sunny Bank
State
North West
Country
United Kingdom