Full Job Description
Hello, Google Ads and SEO Specialists !
My
name is Tim, and I am the CEO at Online CE Credits – an innovative
online platform providing continuing education courses tailored for
mental health professionals. Through our trauma-focused and
neuroscience-informed curriculum, we support therapists in meeting
licensure requirements while enhancing their expertise. We’re based in
Kansas City, MO, but our team operates fully remote.
We’re
looking to hire a motivated, experienced Google Ads & SEO
Specialist who can strategically manage ad campaigns,
optimize SEO, and contribute to our growth in the online education
space. This is a part-time role with the potential to transition into
a full-time position as performance and needs evolve.
This is a
part-time role with the potential to grow into a full-time position
within 3-6 months.
Requirements
- Excellent English written and verbal communication skills.
- Proven experience with Google Ads media buying, ideally managing
budgets of $20K-$25K+ per month.
- Ability to utilize both
industry-standard and cutting-edge Google Ads strategies to
effectively capture high-converting leads (e.g., negative keywords,
bidding analysis, competitor audits, split testing, control
campaigns).
- Skilled in SEO strategy and proficient with
tools like Semrush and Ahrefs to research the competitive landscape,
develop/optimize website copy and search tags across the platform, and
boost organic traffic and conversions.
- Expertise in content
creation for SEO, developing engaging blogs, meta tags, and ad copy.
- Analytical mindset with a solid grasp of performance metrics
(e.g., ROAS, CAC, LTV) and ability to use marketing attribution tools
like WickedReports.
- Self-starter comfortable with minimal
supervision, flexible, and organized.
- Experienced in the
continuing education, online learning, or info product space with a
data-driven approach to campaign optimization.
Your responsibility will include (but not limited to):
- Building and implementing a comprehensive
Google Ads campaign strategy focused on driving conversions and
achieving optimal ROAS.
- Developing and executing an SEO
strategy that emphasizes on-page optimizations, content creation, and
keyword analysis.
- Regularly analyzing and adjusting
campaigns to improve performance against budget goals, using tools
like WickedReports.
- Providing weekly progress reports on
campaigns, transitioning to less frequent reporting as familiarity
with the role increases.
Benefits
- Start part-time with the potential for full-time
employment based on performance.
- Flexibility to grow into
additional projects and responsibilities aligned with company growth.
- Training and tools provided, including additional software
and resources as needed.
- Flexible work schedule with the
opportunity to manage hours independently as expertise in the role
develops.
This Position Is Perfect For You If…
You’re a data-driven strategist:
You thrive on analyzing metrics and adjusting strategies to
optimize ROAS, CAC, and other key performance indicators. You’re not
just comfortable with numbers—you’re excited to dig into the data to
refine campaigns for peak performance.
You’re a
creative content optimizer :
Crafting engaging,
brand-aligned content is second nature to you. Whether it’s writing
compelling ad copy, developing SEO-friendly blog posts, or fine-tuning
keywords, you know how to create content that resonates and drives
results.
You’re organized and proactive :
You have a knack for staying on top of campaign details,
deadlines, and evolving
strategies. You can prioritize tasks
and adapt to shifting project needs with ease, ensuring that no
optimization opportunity slips through the cracks.
You’re independent but collaborative :
Working remotely, you’re comfortable making informed decisions
autonomously, yet you value feedback and open communication with the
team. You see yourself as a proactive contributor to our
collaborative, people-first culture.
What we do:
Please check us out to get an understanding of the
service you’ll deliver:
Our hiring process is made up of five
parts, so please be aware that you will need to dedicate time for a
questionnaire, a video, and a few 1-on-1 interviews.
Thank you
for taking the time to consider this position. I look forward to
hearing from you soon!
Tim