Full Job Description
The role’s primary responsibilities will encompass:
- Working together with the Paid Media Manager to implement RI's
Paid media Strategy
- Offering support and advice to our
markets on optimization strategies for Paid Search management and best
practices
- Contributing to the strategy and planning for
enhancing and maximizing the Global ROI of Paid media
- Executing paid search conversion rate tests, collecting
performance data, and utilising insights to drive optimisation
activities in global markets
- Creating and maintaining best
practice documents and guides to share with markets
- Actively
testing, evaluating, and maximising the efficiency of Google product
betas and integrating successful ones into best practices
- Maintaining strong relationships with markets, keeping them
informed of campaign progress and success
- Monitoring,
analysing, and providing detailed reports and recommendations on paid
media performance for markets, including audits and ROI analysis
- Investigating account and agency issues and identifying
best-practice resolutions
- Supporting Quality Score
improvements across accounts
- Sharing paid search insights
with the SEO team and other digital channels
- Using organic
search insights to inform paid search strategies
- Setting up
and managing accounts or campaigns as needed to drive acquisition
- Leading the creation, development, and management of paid
landing pages, collaborating with UX/CRO to test new features and
implement proven features on the main website
- Assisting with
expanding into other paid marketing channels, such as Paid Social,
Local Service Ads, Display, and Video advertising
Requirements
We would love
for you to have...
- Google Ads Specialist
- Experience 3+ years
Additional experience:
- Lookerstudio experience
- Budget management
- Previously worked for an agency
▪ Minimum 12 months
experience in Google Ads Paid Search
▪ Google Ads Certified
▪ Google Ads Interface and Editor experience
▪
Experience with analysis and reporting
Benefits
- Competitive salary
- Hybrid working -
working partly from home and partly from office
- Rentokil
Initial Reward Scheme
- 23 days' holiday, plus 8 bank holidays
- Employee Assistance Programme
- Death-in-Service
Benefit
- Free parking
- Bonus Scheme
- Healthcare
- Pension
Equal
Opportunities
At Rentokil Initial, our customers
and colleagues represent diverse backgrounds and experiences. We take
pride in being an equal opportunity employer, actively encouraging
applications from individuals from all walks of life. Our belief is
that everyone irrespective of age, gender, gender identity, gender
expression, ethnicity, sexual orientation, disabilities, religion, or
beliefs, has the potential to thrive and contribute.
We
embrace the differences that make each of our colleagues unique,
fostering an inclusive environment where everyone can be their
authentic selves and feel a sense of belonging. To ensure that your
journey with us is accessible if you have any individual requirements
we invite you to communicate any specific needs or preferences you may
have during any stage of the recruitment process. Our team is
available to support you; feel free to reach out to ( ) if you need
anything