Full Job Description
The Digital Analytics & Tracking Manager will be responsible for
overseeing the end-to-end strategy and execution of digital data
tracking and analytics implementations across all digital channels.
This role combines hands-on technical expertise with strategic
oversight, ensuring that tracking, data collection, and analytics
infrastructure are aligned with the company’s data maturity goals and
future-proofed for a cookieless world.
The ideal candidate will
bring deep expertise in Google Tag Manager (GTM), server-side GTM
(sGTM), data layer architecture, and Google Cloud tools (BigQuery,
Looker Studio). They will mentor junior team members, collaborate with
cross-functional teams, and lead the adoption of privacy-first
tracking solutions to ensure compliance with global data regulations,
including GDPR, CCPA, and cookie policies. They will also work closely
with external agency partners to align on technical strategy and
execution.
Key Responsibilities
The Digital Analytics &
Tracking Manager will be responsible for ensuring that tracking
systems are robust, scalable, and aligned with the company’s broader
data strategies. They will work closely with the Head of Data
Analytics and Insights, Technical Web Analyst, and other key
stakeholders (including GIS and regional marketing leads) to ensure
efficient data collection and insight generation.
The primary
responsibilities include:
1. Digital Analytics and Tracking
Strategy:
● Lead the design and deployment of a data layer
strategy, ensuring consistency and quality across all digital
channels.
● Own and manage the architecture that enables data
collection for analytics purposes, ensuring that data is of high
quality and supports marketing performance measurement across
campaigns.
● Suggest changes to processes where data quality
issues arise, ensuring strong data integrity across all platforms
particularly in relation to marketing performance indicators.
●
Oversee the transition to server-side GTM (sGTM) to improve privacy
compliance and ensure resilience in a cookieless world while enabling
more effective measurement of marketing activities.
●
Collaborate with marketing teams to ensure UTM tracking and tag
management implementations align with digital marketing goals and
reporting frameworks.
● Ensure that marketing and tracking
implementations do not negatively impact wider site performance, such
as page load times and overall site speed.
2. Governance and
Documentation:
● Establish governance frameworks for tracking
and data collection, ensuring alignment with data privacy regulations
(e.g., GDPR, CCPA) and consistency across all platforms.
●
Create and maintain comprehensive documentation for GTM, data layers,
server-side tracking solutions, and the specific implementations
necessary for accurate marketing attribution.
● Develop privacy
and security governance documents to ensure that tracking
implementations follow best practices for data protection, security,
and compliance.
3. Mentorship and Leadership:
● Provide
guidance and mentorship to the Technical Web Analyst on best practices
for tracking implementations.
● Serve as the lead technical
contact for tracking deployments, working with developers to ensure
correct setup.
● Provide guidance to developers on tracking
implementations carried out through the CMS, including writing
developer guides for data layer implementation.
Requirements
● 5+ years of experience
with Google Tag Manager (GTM), Google Analytics 4 (GA4) and marketing
tag management in a large, preferably global organisation.
●
Proven track record of implementing and managing complex tracking
systems for the measurement of digital marketing performance.
●
Strong expertise in GA4 implementation, including setting up data
layers, configuring marketing tags, and debugging tracking issues to
ensure proper marketing attribution.
● Experience with SQL,
particularly within Google BigQuery, to query large datasets for
marketing performance analysis.
● Deep understanding of digital
marketing metrics, campaign tracking, and performance analysis across
SEO, PPC, and other digital channels.
● Proficiency in
integrating analytics systems with Google Cloud tools (BigQuery,
Looker Studio, Cloud Functions) to support wider business and
marketing performance reporting.
● Strong problem-solving
skills and the ability to troubleshoot tracking and data collection
issues.
Benefits
- Competitive
salary and bonus scheme
- Hybrid working
- Rentokil
Initial Reward Scheme
- 23 days holiday, plus 8 bank holidays
- Employee Assistance Programme
- Death in service
benefit
- Healthcare
- Free parking
At
Rentokil Initial, our customers and colleagues represent diverse
backgrounds and experiences. We take pride in being an equal
opportunity employer, actively encouraging applications from
individuals from all walks of life. Our belief is that everyone
irrespective of age, gender, gender identity, gender expression,
ethnicity, sexual orientation, disabilities, religion, or beliefs, has
the potential to thrive and contribute.
We embrace the
differences that make each of our colleagues unique, fostering an
inclusive environment where everyone can be their authentic selves and
feel a sense of belonging. To ensure that your journey with us is
accessible if you have any individual requirements we invite you to
communicate any specific needs or preferences you may have during any
stage of the recruitment process. Our team is available to support
you; feel free to reach out to ( ) if you need anything
Be
Yourself in Your Application! At Rentokil Initial, we value
innovation, but we want to see the real you! While AI can help with
structure and grammar, make sure your application shows your true
passion and understanding of the role. A personal touch will help you
stand out.