Full Job Description
ABOUT THE ROLE An exciting and
hand-on position which sits within Workman Activate’s Placemaking
team, delivering the destination marketing service. The role will
involve implementing personalised digital marketing plans across a
wide variety of clients properties
The Destination
Marketing service specialises in delivering integrated marketing
programmes aimed at driving footfall, increasing spend and connecting
the destination to the local community.
The role will require
regular and direct communication with internal property managers and
onsite staff to help organise, facilitate and deliver the properties
marketing activities
WHAT MATTERS MOST IN
THIS ROLE Building and maintaining close professional
relationships with clients, tenants and colleagues is paramount to
your success. Pro-activeness and going above and beyond is expected.
You will form part of the team who will create social media
content plans for each scheme’s social media channels including
Twitter, Facebook, Instagram, TikTok and LinkedIn.
You will
need to have the ability to think outside the box and produce creative
and innovative ideas.
You will be responsible for posting and
monitoring daily content on these social media platforms as well as
collecting data and evaluating analytics to report back to the client.
Managing multiple projects and working to different deadlines
is essential.
A key interest in developing social media
channels is also essential in this ever-constant developing market.
Experience in content management systems such as Hootsuite, Wordpress
and other CMS platforms is beneficial.
Other duties
will include:
• Creating and delivering
e-newsletters to relevant groups
• Help grow consumer
databases for future projects
• Working knowledge of Web
analytics and Google analytics
• Experience of using
Content Cal, Hootsuite, Sprout Social, Google Analytics, Mailchimp
and Canva is desirable
What is Placemaking and
Destination Marketing?
By using customer and
stakeholder feedback to generate a common vision, the Activate team
creates places which enable innovation, enterprise and that support
local economies and the wider community.
They deliver viable
placemaking solutions that regenerate, re-purpose and enliven
destinations, with the marketing service focused on driving footfall,
sales and dwell time to each property.
WHAT WE
EXPECT FROM YOU A proactive, practical, and positive
approach to work is required.
Excellent and professional
communication skills with the ability to build gravitas amongst
clients is also paramount.
An enthusiastic team player.
Ability to use your initiative and work autonomously is
important to deliver tangible results.
Passionate about events
and marketing is essential.
WHY Workman?
- Hybrid working to offer you a great work life
balance, with a minimum of three days in the office.
- A
full-time contract (35 hours a week) offers the core hours of 10am –
4pm, allowing additional flexibility to what time you can start work.
- Discretionary annual bonus and salary reviews.
- Healthcare, life insurance & wellness programme.
- Long
service additional holidays, your birthday off and an extra day
between Christmas and New Year
- Lifestyle benefits to suit
you: gym membership, cycle to work, buy and sell holiday to name just
a few.
- Social events throughout the year including a firm
wide Christmas party!
- Generous referral bonus.
ABOUT Workman LLP As the UK’s leading
independent commercial property management specialist, Workman has an
enviable position within the property industry.
We are proud
of our longstanding relationships with many of our clients, some of
whom we have worked with for more than 25 years. Our clients include
leading institutional and sector-specialist investors, private
property companies, public sector bodies and a growing number of
overseas investors.
We pride ourselves on the caliber of our
employees and their unique skill sets.
For more information on
working for Workman please visit
Our People | Workman LLP
EQUAL OPPORTUNITIES We are an
equal opportunities employer, and it is our policy is to recruit a
diverse workforce and follow the guidelines of the Equality Act 2010
This job description does not form part of your contract of
employment and the duties may be amended from time to time