Full Job Description
Design and oversee all aspects of social media initiatives, including
collaborating with graphic designers to create creatives and producing
post copies.Post all articles/creatives/videos across all social media
handles and YouTube channel.Plan and execute promotional boosts across
social media handles.Identify the latest industry trends and help
create new IPs.Create SEO and SEM strategies to increase brand
engagement and grow the brand's online presence organically and
through paid campaigns.Analyze and generate accurate reports on
marketing campaign performance in terms of KPIs.Compile weekly and
monthly social media analytics reports, including reach, impressions,
engagement, and views (for videos).Evaluate important metrics that
affect website traffic, service quotas, and target audience.Work with
team members to brainstorm new and innovative growth
strategies.Oversee and manage all corporate campaigns, such as
contests, giveaways, and other digital projects.Take active steps to
enhance traction and visibility of all existing social media accounts
on Facebook, Instagram, Twitter, YouTube, and LinkedIn,
etc.RequirementsTotal work experience of 3+ years as a Social Media
Expert, Campaign Manager, or similar roles.Experience working
collaboratively with multiple teams and Subject Matter Experts
(SMEs).Excellent verbal and written communication skills and good
interpersonal skills to build relationships.Experienced in market
research, data scraping, and in-depth knowledge of key areas like
keyword research, topic research, competitor analysis, and niche
research.Adept at extracting and analyzing analytical data.
Additional Requirements:
Hands-on experience with
Content Management Systems (e.g., WordPress)Experience in social media
copywriting, blog marketing, and SEO best practices.Software
Knowledge: WordPress: Elementor, Yoast SEO, etc., Engagement &
Analytics: Google Analytics, Google Search Console, Google Ads, etc.