Enfusion is a pioneer in developing innovative, native
cloud investment management software, analytics, and managed services
for asset managers and hedge funds around the globe. We underpin the
investment operations of fund managers from our global offices
spanning four continents. Our unique, seamless, SaaS-based platform is
reshaping the global investment operations landscape by removing
traditional information boundaries and uniting the front-, middle- and
back-office into one system, with one unified data set.
Passionate about client service, we complement our software
solutions with expert middle- and back-office managed services. In
fact, we've been recognized as Best Managed Services Provider
at the HFM EU Services Awards. We help fund managers around the
world streamline their operations, mitigate risk, and improve
transparency and reporting so they can confidently focus on what they
do best – invest.
As a company, we’re absolutely committed to
the growth, development, and well-being of our people. Enfusion is
where you can pursue your passion, showcase and further develop your
skills, and launch a meaningful and rewarding career. If you're
looking for a culture that is inclusive, collaborative,
entrepreneurial, values diversity, fosters and rewards creative
exploration, and strives to continually exceed client expectations
then we're looking forward to hearing from you.
Learn more
about Enfusion by visiting and apply today!
The
Team:
The Marketing Department is pivotal in driving Enfusion’s
growth and global expansion. By developing strategic go-to-market
initiatives, creating compelling content, and enhancing our digital
presence, the Marketing team positions Enfusion as an industry leader.
The Role:
As VP of Segment Marketing, you'll develop
winning marketing strategies for Enfusion's products and services
globally. You'll gain a deep, firsthand understanding of client needs
and implement marketing programs for each target segment. Reporting to
the Global Head of Marketing and collaborating closely with Product
and Sales leaders, you'll be responsible for achieving
marketing-sourced pipeline and bookings targets across segments and
regions.
You'll interact with clients, analysts, and
influencers to gain market insights and drive thought leadership.
Working with sales and product teams, you'll create messaging that
resonates throughout the buyer journey and partner with product
management to drive the adoption of new features. You'll also
collaborate with our demand generation team to execute revenue-focused
brand campaigns.
What You’ll Do:
- Serve as
marketing's subject matter expert on our industry, products, and
clients
- Develop comprehensive understanding of our TAM and
ICP to drive engagement
- Create and execute global marketing
strategies for each segment and region
- Meet KPIs for
marketing-sourced pipeline and bookings
- Lead primary client
research to inform messaging and content strategy
- Model
marketing KPIs based on market dynamics
- Maintain expert
knowledge of competitive landscape and positioning
- Partner
with Sales and Product to define thought leadership and product
positioning
- Develop buyer journey maps, value propositions,
and cross-channel campaigns
- Create and execute insight-driven
marketing programs
- Develop sales enablement and product
marketing materials
- Lead product launch strategies and market
education programs
- Collaborate with alliance partners to
generate leads and increase awareness
What You’ll Need:
- 15+ years in product, segment, or integrated marketing
roles within financial services, preferably marketing fintech to asset
managers
- Strong background marketing to institutional asset
managers
- 3-5+ years leading global teams
- Proven
ability to develop thought leadership and market positioning
- Deep knowledge of asset management sector, including trends,
pain points, and workflows
- Understanding of investment
management front-to-back-office operations
- Global marketing
experience including UK, EMEA, and APAC
- Track record of
executing global marketing plans and managing budgets
- Ability
to synthesize complex concepts into compelling messaging
- Experience in market research and competitive analysis
- Strong presentation skills and ability to engage senior
decision-makers
- Excellent project management capabilities
- Bachelor's Degree required; Master's Degree preferred
#LI-JS1
Enfusion offers a
competitive compensation and benefits package, which includes health
insurance, retirement plans, and generous time off. Other perks
include commuter benefits and an employee assistance program. All
benefits and programs are subject to applicable eligibility
requirements.
Enfusion is fully committed to
providing equal employment opportunity to job applicants and employees
in recruitment, hiring, employment, compensation, benefits,
promotions, transfers, training, and all other terms and conditions of
employment. Enfusion will not discriminate on the basis of age, race,
color, gender, marital status, sexual orientation, gender identity,
pregnancy, national origin, religion, veteran status, physical or
mental disability, genetic information, creed, citizenship or any
other status protected by laws or regulations in the locations where
we do business. We endeavor to maintain a drug-free workplace.
Position will remain open until filled.