Alumni Relations Marketing Officer

Details:
Description:

The School of Chemistry is seeking to appoint an Alumni Relations Marketing Officer to help shape our long-term strategy and build relationships with our global and diverse community of professionals and graduates. This is an exciting opportunity for an excellent communicator who understands the power of relationship building, maintaining connections and empowering alumni to give back and act as positive role models for our students. The post holder will be an integral member of the Marketing, Recruitment and Communications team and will also plan and deliver activities to engage with our students throughout their journey - from initial enquiry, through to graduation and becoming Chemistry alumni.

This is a full time, open ended role.

Grade: £33,797 - £40,322 per annum.

Closing date: 5pm (GMT) on 5th October 2020.

1. Job Details

Job title: Alumni Relations Marketing Officer
School: School of Chemistry
Unit: Marketing, Recruitment & Communications
Line manager: Head of Marketing, Recruitment and Communications

2. Job Purpose

To build and manage a strong alumni network that supports the School's objectives for student experience, recruitment, career development, industry engagement, research impact and consultancy. This requires a high standard of alumni services and the facilitation of networking amongst the alumni community, and between alumni and current and prospective students. Other responsibilities include supporting the Head of Marketing, Recruitment and Communications with day-to-day operational marketing activities including marketing communications, relationship management, social media and assisting with the production of marketing materials.

3. Main Responsibilities

  1. To develop and deliver an overarching alumni marketing strategy as part of a SMART Partnership Development strategy for graduates from the School's BSc, MSc and PhD programmes, benchmarked against national and international peers, and reflecting the vision and objectives of the School of Chemistry. This strategy should fulfil the expectations of alumni and ensure provision of alumni services that deliver benefits to students and contribute towards attracting students to Edinburgh. To co-manage budget spend for alumni activities (15%)
  2. To plan, organise and market a high quality annual events programme to meet the needs of alumni and deliver marketing value to the School and University Development & Alumni Services (15%)
  3. To work closely with on-programme students, existing alumni, Programme Directors and academic staff, developing and seeking opportunities to create marketing opportunities and campaigns, and activities highlighting alumni benefits and services. The student experience is central to this from the point when students join the School of Chemistry through to graduation and beyond. This may include events and activities, which should be designed and delivered working in conjunction with the Head of Marketing, Recruitment and Communications. (20%).
  4. To act as the primary point of contact for alumni and for external parties for alumni issues and to build a strong alumni network, locally, nationally and internationally through active alumni groups, social media channels, a calendar of activities and the provision of virtual networking and professional development opportunities, in order to reinforce and increase the benefits of alumni status. Maintaining and develop the Alumni Profile section of the School website in collaboration with the School IS team. (15%)
  5. To work closely with the Head of Marketing, Recruitment and Communications and assist with marketing communications and day to day support. Examples would include offer holder days, social media across multiple channels, conversion communications with offer holders, campaigns via Dot Digital, liaising with student ambassadors and helping with delivering events to enhance the student experience from the recruitment stage right through to alumni stage. (15%)
  6. The post holder will facilitate alumni engagement in the School's three core activities of teaching, research and engagement. Examples include involvement within the teaching curriculum (e.g. guest speakers, projects, helping source potential industrial partners, placements or internships), partnering on academic research or promoting the School to prospective students. (10%)
  7. Working with senior colleagues across the School, Careers Services, Central Development & Alumni to ensure the smooth co-management of all alumni information systems, the accuracy and currency of the alumni database and the provision of accurate career information statistics, school rankings, current and prospective students and other sources. (5%)
  8. To work closely in conjunction with the University's Development and Alumni Office and International Office to ensure that the School's alumni activities complement and support central University initiatives and align with the UoE Strategy 2030. (5% )

4. Planning and Organising

Working closely with central Development and Alumni to:

• Propose, plan and implement the alumni strategy, establishing which alumni services to provide to different alumni groups, and the mechanisms and frequency with which services are provided.
• Develop an annual event schedule for the alumni function.
• Working with the Head of Marketing, Recruitment and Communications, plan and deliver a communication strategy for on-programme students so that the alumni relationship begins at induction and is nurtured from then on.
• Contribute to School marketing strategy planning, with respect to alumni marketing (e.g. via materials for prospective students about the benefits of alumni status, use of alumni at student recruitment events, alumni dialogue with prospective students, case studies, Alumni mentoring scheme).
• Working with the School's careers consultant, with respect to alumni (e.g. via professional development opportunities for alumni, Chemistry Consumer to Concept workshops, mentoring scheme between alumni and current students, continued support post-graduation, exploring internship opportunities etc.)
• Constantly develop and improve the online alumni resources (career information and virtual networking resources) in conjunction with the School Web Team, and regularly update the graduation pack.

5. Problem Solving

• Identifying services and activities that encourage alumni to participate and add value to the School and that effectively compete against requests arising from the multitude of other organisational affiliations our alumni have. This starts with developing great relationships when they are here with us at the School.
• Quickly assessing the nature of an alumni enquiry/matter so that routine ones can be appropriately dealt with and which ones require the post holder's personal attention/involvement. Inappropriate delegation can damage awareness of alumni expectations / depth of individual relationships with alumni.
• Ensuring appropriate levels of response to requests for assistance from alumni. This often requires careful management of the expectations of the alumna/alumnus and a detailed knowledge of an alumnus's predisposition towards the school.
• Deciding upon the nature and level of service provision to different alumni groups as alumni vary greatly in the extent to which they engage with the School, and the service provided has, therefore, to be appropriate at different levels, meeting both alumni expectations whilst delivering value to the School.
• The ability to identify areas which can be improved and where possible new processes to streamline the efficiency of the delivery to enhance the alumni and student experience.

6. Decision Making

• Proposing re-design and enhancements to alumni services. These will be developed by the post holder in line with budgetary considerations and considerations of the time input available from other contributors to the initiative, such as Marketing and IT staff.
• Providing reports, management information and presentations to inform decisions about future services and events. The post holder is expected to bring forward clear recommendations within such reports and take the initiative in deciding what issues to raise, when and how to carry out plans once approved.

7. Key Contacts/Relationships

The post holder has regular contact with:

• Students;
• Alumni;
• Prospective Students;
• Professional services colleagues across the School of Chemistry;
• Team members, specifically the Head of Marketing, Recruitment and Communications and the Business Development Executives at the School as well as the Chemistry Teaching Organisation and Finance team.
• The School Widening Participation and Public Engagement and Outreach team;
• Internal and external academic & administrative staff;
• The University of Edinburgh Alumni and Development Office;
• The University of Edinburgh Edinburgh Global Office;
• The University of Edinburgh Press and PR team (both CSE specific and wider UoE).
• Supplier organisations - e.g. designers, printers, 3rd party approved suppliers, media agencies.
• External agencies, e.g. Royal Society of Chemistry, Institute of Physics, The Royal Society
• Peer post holders at comparable institutions, nationally and internationally.

8. Knowledge, Skills and Experience Needed for the Job

Essential
• Degree in relevant subject or equivalent formal training, plus typically a minimum of 2 years' hands-on experience in a similar or related role(s), such as alumni relations, fundraising, public relations or similar.
• An ability to develop an understanding of the expectations of current students and alumni and an understanding of student requests for assistance, which link back to their career aspirations and to the requirements of the curriculum.
• Ability to network, influence and to operate at various levels, and to provide a high level of customer service appropriate to a wide range of stakeholders including alumni.
• Experience of contributing to the development of strategic plans and of delivering events and communications within a wider strategic framework.
• Exceptional self-starter skills with the ability to work both as part of a team and also autonomously, seeking out new ideas and collaborations.
• High level of organisation/time management skills with the ability to prioritise workloads.
• Strong communication and networking skills.
• Good social and interpersonal skills and an enthusiasm for meeting new people and maintaining relationships and contacts.
• Self-motivated and a creative with a proactive approach to new tasks.
• Good IT skills e.g. MS Office, databases.
• Good knowledge of GDPR data protection legislation.

Desirable
• Experience of marketing and communications e.g. writing news content, producing press releases, using mailing software, producing high quality, engaging content, newsletters, Dot Digital, Adobe Creative suite, experience of using social media channels representing companies.

9. Dimensions

• Services 2,000+ alumni in over 120 countries worldwide (BSc/MSc/PhD alumni). This number increases by approximately 150+ each year).
• An alumni budget allocation is managed by the post holder.
• Member of the Marketing, Recruitment and Communications Team.

10. Job Context and any other relevant information

• Alumni communities play a key role in any successful university. Engaged and meaningful relationships with alumni deliver significant benefits including;
o Facilitation and sourcing of company-based student projects;
o Internship and career opportunities for students;
o Strong corporate relationships which in turn assist with research impact and the generation of new research opportunities;
o Potential consultancy leads and clients;
o Assistance with student recruitment e.g. providing assistance at recruitment fairs; and/or assisting the Head of Marketing, Recruitment & Communications
o Fundraising, important to provide diversity of income streams.
• Given the job purpose and the responsibilities of this post, occasional out-of-hours working (evening events) and occasional travel (both in the UK and overseas) will be required.

Application Procedure

All applicants should apply online by clicking the apply link at the bottom of this page. The application process is quick and easy to follow, and you will receive email confirmation of safe receipt of your application. The online system allows you to submit a CV and other attachments.

You will be notified by email whether you have been shortlisted for interview or not.
The closing date is 5pm on 5th October 2020.

Right to Work

In accordance with UK legislation the University of Edinburgh, as an employer, has a legal responsibility to prevent illegal working and therefore must check that all employees are entitled to work in the United Kingdom (UK).

To do so, the University requires to see original documents evidencing right to work in the UK before commencement of employment and this is normally carried out at interview. Details will be provided in any letter of invitation to interview.

For further information on right to work please visit our right to work website

In the circumstances where the vacancy does not meet the UK Visas and Immigration (UKVI) criteria for sponsorship the successful applicant must have the existing right to work in the UK or individual circumstances which enable permission to work to be obtained.

For further information about whether you require a visa and other visa routes please visit the GOV.UK website

Conditions of Employment

Pension Scheme
This role is grade UE07 and therefore the post holder is automatically included in membership of the Universities Superannuation Scheme (USS), subject to the USS membership criteria, unless they indicate that they choose not to join the Scheme.

For further information please visit our Pensions website .

Salary

The role is grade UE07 and attracts an annual salary of £33,797 to £40,322 for 35 hours each week. Salary is paid monthly by direct transfer to your Bank or Building Society account, normally on the 28th of the month. Salaries for part-time staff are calculated on the full-time scales, pro-rata to the Standard Working Week.

The University reserves the right to vary the candidate information or make no appointment at all. Neither in part, nor in whole does this information form part of any contract between the University and any individual.
var links = document.querySelectorAll(".targetLink"), i, j, aTags, string; for(i=0; i The School of Chemistry The School of Chemistry at the University of Edinburgh has a long and distinguished history. The first Chemistry Professor was appointed to the Chair in 1713 and the Edinburgh University student-led Chemical Society is regarded as the oldest chemical society in the world. The School is run as a single academic unit with approximately 50 academic staff, 40 professional support staff and 250 research students and post-doctoral workers and a first year intake of 135 Chemistry undergraduates. The School of Chemistry at Edinburgh holds a Silver Athena SWAN award, in recognition of excellence in science, engineering and technology employment in higher education relating to supporting women in Science.

Research and EaStCHEM

In the latest Research Excellence Framework (REF 2014) 'Power Table', EaStCHEM, the joint research school of Edinburgh and St Andrews Chemistry departments, is ranked the 2nd best Chemistry Department in the UK, and 1st in Scotland. Overall, 95 % of our research is classed as world leading or internationally excellent and the EaStCHEM research School has grown to over 80 academics (99% of which were submitted to REF), a testament to both the breadth and strength of our research. More specifically, 100 % of our research environment, which includes factors such as our facilities, grant income, and awards and prizes, is rated as 4* or 3*, and more than 95 % of our research papers submitted for the exercise have been rated as 4* or 3*.

Chemistry at the University of Edinburgh has over £34M of current research grants, and has an international research reputation with many of our staff holding prestigious national and international awards. This world-class centre for chemistry has four research groupings: the Chemistry/Biology Interface; Experimental and Theoretical Chemical Physics; Molecular Synthetic Chemistry; and Materials Chemistry. Many academics are involved in more than one research area, and this breadth of activity is exemplified by our research collaborations with our EaStCHEM partner across a variety of disciplines.

We have world class facilities across the breadth of Chemistry with ready access for all researchers. The provision of an excellent equipment base and service infrastructure underpins all of the research within EaStCHEM, and our core strategy is to ensure the complementarity and synergy between the EaStCHEM partners. Each has a suite of analytical equipment that can be regarded as essential infrastructure for every top-class Chemistry Research School and dedicated scientific support. These facilities include recently refurbished laboratories, a full suite of high- and low-field NMR instrumentation, mass spectrometry, single crystal and powder X-ray crystallography, magnetometry, EPR spectroscopy, surface science, thermal analysis and porosimetry, optical spectroscopy, high pressure facilities, fermentation suite, DNA synthesis, protein purification and biophysical facilities, and the EaStCHEM Research Computing Facility. These are coupled with specialised units where cutting-edge characterisation work is led by world-leading scientists. We also work with developers of national facilities in the UK (Diamond, RAL), Europe (ESRF, ILL), USA (ALS, APS, Oak Ridge, NIST) and further afield in, for example, Australia (ANSTO) and Japan (Spring-8).

We also have dedicated in-house business development executives that manage a large portfolio of research and consultancy projects involving industrial partners, and who offer a variety of services from analysis, consultancy, collaborative research, KTP and R&D support to Industrial sponsored projects. Our research staff work closely with the BDEs and with the local University Commercialisation Offices to ensure that industrial engagement activities and IP development opportunities are maximised. College of Science and Engineering ( ) The College of Science and Engineering (CSE) is one of the largest and highest-ranked science and engineering groupings in the UK. Headed by Professor David Robertson, CSE comprises seven Schools (Biological Sciences, Chemistry, Engineering, GeoSciences, Informatics, Mathematics, and Physics and Astronomy) as well as a national supercomputing centre (the Edinburgh Parallel Computing Centre) and the Bayes Centre for interdisciplinary data science and innovation. We extend beyond the University through many joint activities - for example we host the cross-Scotland DataLab innovation Centre, we are a founding partner in the Scottish Industrial Biotechnology Innovation Centre, and we are a partner in UK-wide collaborations including the Alan Turing Institute and the Rosalind Franklin Institute. Most Schools are located 2 miles south of the city centre at the King's Buildings whilst Informatics, EPCC and Bayes are located in the University's Central Area near George Square. The College has over 3,000 academic and support staff, and educates some 6,000 undergraduates, over 1000 taught postgraduates and more than 2,000 research students. It is in the front rank of UK university science and engineering groupings for research quality and income, and is a key player in many European and international research consortia.

Research Excellence Framework (REF) 2014

In the 2014 REF over 95% of our staff were submitted. Of our seven submissions, four of which were as a joint research school in combination with a strategic research university partner through pooling, 3 were ranked top in the UK and all 7 were in the top 5 in their discipline in the Times Higher Power rankings.
The University of Edinburgh For more than four centuries, our people and their achievements have rewritten history time and again. They've explored space, revolutionised surgery, published era-defining books, paved the way for life-saving medical breakthroughs and introduced to the world many inventions, discoveries and ideas from penicillin to Dolly the sheep. We have believed that anything is possible, we still do.
The latest Research Excellence Framework highlighted our place at the forefront of international research. This adds to our international reputation for the quality of our teaching and our student experience excellence. The University is proud of its success with online teaching initiatives, with 2550 students currently studying its online distance learning postgraduate programmes, and a total to date of more than 2 million enrolments for Edinburgh MOOCs.

As a member of staff, you will be part of one of the world's leading universities, with 20 Schools spread over 3 Colleges that offer more than 1600 undergraduate and 600 postgraduate programmes to over 41,000 students each year. Professional services are critical to this success as well as our world-class teaching, research and student facilities. In fact, we are one of the top employers in Edinburgh, with over 14,500 people spread across a wide range of academic and supporting roles.

As a world-changing, world-leading university, we offer an exciting, positive, creative, challenging and rewarding place to work. We give you support, nurture your talent, develop and reward success and integrate academic, professional and personal career goals, as well as give your career the benefit of a great and distinguished reputation. In addition, our employees benefit from a competitive reward package and a wide range of staff benefits, which include generous holiday entitlement, a defined benefits pension scheme, staff discounts and much more. Access our staff benefits page for further information and use our reward calculator to find out the total value of pay and benefits provided.

The University of Edinburgh holds a Silver Athena SWAN award in recognition of our commitment to advance gender equality in higher education. We are members of the Race Equality Charter and we are also Stonewall Scotland Diversity Champions, actively promoting LGBT equality. The University has a range of initiatives to support a family friendly working environment, including flexible working and childcare vouchers. See our University Initiatives website for further information.

University Family Friendly Initiatives

Equality Networks:

Staff Pride Network for LGBT+ colleagues and allies
Disabled Staff Network

The University of Edinburgh is a charitable body, registered in Scotland, with registration number SC005336.

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