DIGITAL MARKETING MANAGER

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Job Description : Are you a Digital Marketing Manager with solid experience within financial services or investment management? If so, then we want to hear from you! Our client, a global asset management firm, based in Edinburgh, is looking for an individual to join their team on an initial 6-month contract. Essential Skills/Experience: Websites technologies (HTML, CSS) Substantial experience in digital marketing within Financial Services or Investment Management Campaign planning experience Rich digital media experience (native, content, search, social, display, email) Digital strategy creation and delivery experience Experience working in a data-focused environment Experience supporting digital content optimisation Email Marketing (with knowledge of recent technological impacts) Mobile Marketing (and strategic approach underpinning) Experienced user of CRM Technologies and Marketing Automation tools Social Media tools (services and strategic strengths) SEM knowledge Online advertising (content marketing experience preferred) Core Responsibilities: Build a deep understanding of digital advancements and competitor adoption and standards Design and deliver leading digital campaign execution, promoting digital channel usage as appropriate and aligned to business objectives Deliver best in class website experience and roadmap working closely with the business, UX team and content management teams Be at the forefront of exploring new technologies, the latest digital trends and digital platforms and promote adoption across the region Liaise with Editorial team to ensure content is produced with a digital-first mind set and appropriately delivered to the right audience at the right time via the right digital platform. Actively contribute to the regional Marketing plans and deliver relevant briefs and reports Utilising data & analytics and automation capabilities to personalise content promotion Fully considered digital journey management across all digital touchpoints Website content management to promote relevant content and drive excellent user experience Email marketing expertise, establishing best practice and fully integrating with wider digital content Our client values diversity, and we welcome enquiries from everyone Job reference: 12940 To apply for this vacancy applicants must be eligible to work in the UK in accordance with the Immigration, Asylum and Nationality Act 2006. At Core-Asset, we're committed to protecting and respecting your privacy. Our privacy statement explains when and why we collect personal information about people who engage with our services, how we use it, the conditions under which we may disclose it to others, and how we keep it secure. We may change this policy from time to time, so please check this policy occasionally to ensure that you're happy with any changes. By engaging with us (either by applying for a job we're advertising, registering through our website, or getting in touch with our business) you're agreeing to be bound by this policy. Core-Asset Consulting is committed to protecting the privacy of our candidates, clients and website users. For further information, please refer to our full Privacy Statement available on our website

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