Digital Project & Production Manager, Branded Content (FTC until Jan 2021)

  • Company: Evenbreak
  • Salary:
  • Category: Journalism Publishing and Translation
  • Location: England London
  • Date: 3 weeks ago
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Digital Project & Production Manager, Branded Content (FTC until Jan 2021)Posted: 28 Sep 2020Closes: 4 Oct 2020


Permanent & Full-time

Job Title: Digital Campaign and Projects ManagerReports to: Group Product and Projects ManagerDepartment: DigitalLocation: LondonStatus: Fixed term contract until 31st January 2021DEPARTMENT DESCRIPTIONThe digital specialist team aim is to drive digital innovation and best practice through the entire sales department. Whilst maximising digital revenues for C4's digital output and VoD inventory.JOB PURPOSEThe Digital Campaign and Projects Manager is responsible for producing and managing integrated digital campaigns with a view to upholding Channel4's marketing leading reputation for innovation and excellence whilst maximising commercial revenue for the Channel.Measured by:Quality of integrated outputMarket leading case studiesPositive relationships with Channel4 stake holders, suppliers, agencies and clientsKEY RESPONSIBILITIESHighest quality production of allocated integrated campaignsProviding consistently excellent services to clientsMonitoring and optimising integrated campaigns to ensure best performance possiblePost-analysis of integrated campaignsMaximising of revenues through supplier negotiationsResponsible for managing the relationship with suppliersSupporting the Group Product and Project Managers with project budgetsSupporting the Advertising Sales teams with intricate knowledge of all digital products to help the sales team win client business from briefsSole responsibility of specific Agency groups within the sales teamUpdating and communicating sales collateral: Media Pack, Specs, BenchmarksManagement of all Collection LoungesBeing the integrated spokesperson in Agency and Client creative sessionsRegular presentations to the Digital and Partnerships sales team to update them on campaigns and innovationsJOB FACTORSTechnical & Professional SkillsThe production of allocated integrated campaigns. This will with external suppliers (designers, developers, copywriters, film production companies, voiceover artists) to ensure the delivery of campaigns of the highest quality possibleNegotiating budget / costs with external suppliers to maximise profit for the ChannelQuality controlling between suppliers and clientsRegularly and proactively liaising with advertising agencies / clients and ensuring that Channel 4's standards are met as well as the client's expectations delivering the highest level of customer serviceCommunicating with internal departments throughout to ensure all Channel4 standards are met and complete satisfaction of all stakeholders (client, sales, tech, legal, editorial, design etc)Monitoring and optimising integrated campaigns, will timely reports and video grabsOptimising campaigns where necessary (using editorial & traffic drivers)Keeping in close contact with clients throughout duration of campaign. Post-analysis of integrated campaignsProviding clients with final stats of campaign completionProviding agency with post campaign analyses. In cases of large campaigns, going to the agency to present resultsAutonomy/Judgement/Decision MakingRole is largely autonomous in prioritising workload, with weekly meetings with the Group ManagersJob holder will test decisions with Group Managers where there are certain levels of risk but will come with a measured decision for approvalJob holder will report monthly to the Group Managers on projects, and hold quarterly reviews along with how best to progress in the coming quarterProactively assisting manager including involvement in team processes and supplier contractsRelationship ManagementMust maintain a close relationship with sales, editorial, product, project management, trade marketing, legal and clientsAttend client meetings alongside sales person and support the development of the project including confidently presenting campaign logistics to the clientWork with trade marketing and product development to ensure all the sales collateral including the media pack, digital sales site are up to date and to a high standard.Works closely The sales matrix to deliver all integrated campaigns- Legal, sales, tech, editorial, design, marketing etc to ensure all campaigns created are the best representation of the Channel4 brand- Agencies and clients to deliver the highest standard of campaign to the client's satisfactionComplexity/Problem SolvingWork on case studies to support revenue generation for creative solutionsWhere a campaign doesn't perform well, jobholder must devise an action plan for optimisation, gain approval from the agency and implement, if all fails the jobholder must assist with managing fallout with all stakeholdersBusiness Impact/Strategic PerspectiveThe job holder will understand the strategic aims of the department, how they relate to this post, and make suggestions where applicable on how best to achieve these aimsAs a face of Channel 4, there is a reputational risk if a bad decision is made as this could jeopardise agency relationships and ongoing businessESSENTIAL EXPERIENCE & SKILLSProven experience of managing advertising campaignsExperience of managing agencies and clients, with digital experienceExperience of negotiating budget / costs with external suppliersExperience of overseeing Quality control between suppliers and clientsExperience of monitoring and optimising integrated campaigns to ensure best performance possibleAbility to conduct post-analysis of integrated campaignsAdvanced PowerPoint and Excel skills for creating reports and PCAs spreadsheets, along with a good working knowledge of Word and OutlookAdvanced client management skillsDESIRED EXPERIENCE AND SKILLSWorking knowledge of Freewheel Ad Serving software, Stellar, and OmnitureProject management methods Prince 2 and Agile SalaryCompetitiveApplication questions to completeTo complete your application please provide a response to the below application questions, you can upload your response to the application questions as an attachment when submitting your application. This can be attached to your application as a PDF or Word document. Please outline how you meet the 'Essential Experience & Skills' outlined in the Job Description (Max 500 words)What experience do you have presenting? (Max 500 words)What is your experience working within the Digital market place? (Max 500 words) BenefitsThere are a million reasons why it's great to work at Channel 4, here are just a few of the perks for you;•26 days annual leave (including a day off for your birthday)•Company funded Private Medical Insurance•A generous Group Personal Pension•Access to our flexible benefits scheme including dental, travel insurance, health screenings and more!Applications Close Date04 Oct 2020

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