Email Marketing Executive

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Description:

As a an Email Marketing Executive (CRM Exec) you'll work closely with the Digital, Category Trading and Halfords Marketing Teams in order to develop first-class emails which communicate Halfords key messages to the right audience at the right time.End-to-end development of emails: planning, implementing, (briefing, campaign set up, audience selection and proofing) and analysing campaign performance. Responsibilities: • Assist planning of emails by working with key stakeholders from Category Trading and Trade Card teams, as well as considering seasonally relevant themes, external events and competitor activity.• Maintain the email plan, helping to ensure it is customer-led.• Brief the external design agency to create first class customer emails that achieve business objectives.• Feedback on the email design and liaise with the Category Trading/Trade Card teams to collate their feedback.• Work with the external design agency to ensure feedback is implemented and the design is optimized for user experience.• Set up, review and proof email campaigns using a campaign management tool & email marketing platform.• Use segmentation techniques to select audiences to target emails to the right customers.• Develop a plan and carry out multi-variant testing.• Analyse results from email marketing campaigns to improve key performance metrics (deliverability, open rate, click through rate, sales).• Assist planning and implementation of dynamic content.• Carry out competitor reviews to establish best in class email design and strategy.• Assist in the development of the automated eCRM plan.• Assist in the wider CRM activity providing the same experience across all channels. Skills Required: • Strong organisation skills.• Confidence and assertiveness when dealing with a variety of external agencies and internal stakeholders at different levels.• Excellent communication skills, both written and verbal.• High attention to detail.• The foresight to put yourself in the shoes of the customer.• Strong capability for analysing customer data and campaign data.• Creative flair and an ability to think outside the box.• Good copywriting skills.• Ability to work effectively under pressure and to tight deadlines.• Previous experience in a similar role desirable.• Basic HTML knowledge desirable.• Experience of an email marketing platform and campaign management tool desirable. E.g. Cheetah Digital Marketing Suite. Apteco PeopleStage & FastStats.

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