Global Marketing Analytics Manager
Global Marketing Analytics Manager - LondonAVEVA creates industrial software that inspires people to shape the future. From water and energy to food and infrastructure, our solutions turn opportunities into business value. We work with our customers and harness the power of our ecosystem to deliver solutions across the asset and operations lifecycles. We use collaborative innovation to empower people and industries, enabling the planet to thrive.There are 4,500 of our people in more than 40 countries who challenge themselves and each other to create and improve the transformative technology our customers need. With our help, industries across the world can make a positive difference to the lives of people everywhere.We take pride in our core values and the diversity of our people, valuing the unique experience and expertise that people from different backgrounds bring to our business. At AVEVA, we’re all about Limitless possibilities. Are you?We are looking for a driven individual who will play a critical role in shaping the future for AVEVA Campaign performance tracking and optimizationResponsibilities• Gather and analyze data from various sources, verify data integrity, build reports, and deliver insights to Campaign and Digital Marketing teams• Contextualize the data effectively for action• Make recommendations for testing – work with Campaign Managers to setup and measure campaign tests• Develop bottoms up forecasting with Campaign Managers• Translate Digital Reports into actionable insights for Campaign Managers to act on• Optimize Campaign Paid Media spends – work with paid media agency to allocate best budgets for paid media• Define an optimal digital strategy for Campaigns - work with an agency to recommend keywords/Always On Campaigns• Working with Marketing Operations, create a reporting system across all campaign marketing programs, develop and track KPIs, streamline data funnels and optimize processes, and provide ROI analysis• Work with cross-functional teams to implement analytical solutions using data-driven recommendations• Working closely with the Digital Marketing Data Analyst, monitor and analyze worldwide campaigns• Influence the short, medium and long-term strategy for Campaign analytics• Develop and deliver dashboards that monitor campaign performance and program effectiveness• Clearly communicate performance, insight and recommendationsSkills & Qualifications• BA or BS in Marketing, Business, Information Services or related field.• 3-5+ years of experience working with HubSpot/Marketo, SalesForce, Adobe Analytics, Google or other web analytics tools, preferably with a B2B company• Understand and can define and optimize our data layer approach as it applies to marketing campaigns.• Familiar with approaches including marketing automation, search/social/display advertising, email marketing, SEO, landing page optimization, conversion rate optimization, content marketing, A/B testing and lead nurturing.• Experience defining testing and optimization strategies.• Strong aptitude and experience in internet-related technologies, web design and online marketing programs.• Experience with SEO strategy and paid search• Excellent communication skills - strong presentation skills.• Highly developed organizational skills required to handle multiple, ongoing projects.• Ability to prioritize, solve problems, manage projects, communicate effectively, and work with cross functional teams• Advanced user of Excel and PowerPoint• Produced and presented reports at an executive level while also working closely with the core team while driving the necessary action. Above all you have a passion and an aptitude for delivering data-driven insight that drives change.AVEVA is an Equal Opportunity Employer and we take pride in the diversity of our employees, valuing the special experience and expertise that people from different backgrounds bring to our business. The ability to develop ground-breaking technologies is one of our key assets and our people make it happen.Come and join AVEVA to create the transformative technology that enables our customers to engineer a better world. AVEVA Group plcHigh CrossMadingley RoadCambridgeCB3 0HB, UK The Schneider Electric industrial software business and AVEVA have merged to trade as AVEVA Group plc, a UK listed company. The Schneider Electric and Life Is On trademarks are owned by Schneider Electric and are being licensed to AVEVA by Schneider Electric.
When applying for a job, do not provide bank account details or any other financial information. Never make any form of payment. WhatJobs is not responsible for any external website content. Report this job