Product Launch Co-ordinator

  • Salary: £25,000 - 30,000 - Annum
  • Category: Marketing Advertising and PR
  • Job Type: Permanent
  • Job Status: Full-Time
  • Salary Per: Annum
  • Location: Lincolnshire
  • Reference: 211833679
  • Date: 5 days ago

Job overview: Our client is looking for a Product Launch Co-ordinator.

Candidate Summary:

Due to continued expansion, we are seeking an experienced social media strategist to spearhead the launch of new products into the health and beauty marketplace. You will plan and implement product launches from beginning to end with the goals of growing visibility, engagement and, ultimately, revenue. The successful candidate must have proven experience in this field with a credible portfolio of successful product launches which they have personally delivered.

Requirements of the Role:

Understanding of social media use in a commercial environment, with a particular focus on Facebook & Instagram
Proven commercial experience of the creation and implementation of highly successful paid campaigns on social media
Ability to source, recruit and effectively manage social media influencers, able to build strong professional relationships and grow a wide network of contacts
Quantifiable experience of significantly growing follower numbers and engagement
Capable of making a measurable impact on revenue
A strong knowledge of the health and beauty market would be an excellent advantage

Duties and Responsibilities:

Plan and implement social media campaigns focused around new product launches
Maximise organic and paid visibility, engagement and revenue
Able to motivate, inspire and influence in-house designers, photographers & videographers to create engaging visual content
Continual innovation - the regular creation of new campaign ideas for discussion with the senior team
Maintain up-to-date knowledge of social media platforms and trending topics/themes
Monitor KPIs and report regularly on results generated
Represent the company at trade shows and exhibitions
Attend and oversee photo and video shoots
Work with external partners and agencies when relevant
Miscellaneous ad hoc duties

Personal Qualities and Specific Skills:

Able to hit the ground running and add valuable skills to the marketing department
A self-starter able to take ownership of new campaign creation and management
Excellent interpersonal, verbal and written communication skills
A strong and charismatic influencer
Expert knowledge of social media channels, with the skills to 'read' a variety of audiences - able to adjust to all possibilities and accommodate perceived limitations
Good attention to detail
Demonstrates a passion for continuous innovation and improvement on past results
Comfortable working to tight deadlines in a results driven and pressurised commercial environment
A strong team player adept at building strong working relationships at all levels in the company


Responsible to: Digital Marketing Manager
Liaison with: Digital Marketing Team, clients and customers, company colleagues, associated companies

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