Product Marketing Specialist - Healthcare

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Job Category: Marketing Job Location: Loughborough, Leicestershire, United Kingdom As a Product Marketing Specialist, you will have the opportunity to innovate and collaborate with some of the most diverse and talented people around the world. Some key responsibilities are outlined below; Drive demand generation through local activation and engagement (end-user, segments, through channel, sales enablement); Leads localization and activation of global/area/region marketing programs to generate demand at end users and channel. Work collaboratively with team to provide input on competition, customer and media platform trends. Manages UK&I marketing calendar for program implementation (events, education, dig) Local adaptions of marketing material, digital content and communications and ensures material meets regulatory requirements Deliver marketing material, product material and programs to field sales Part of Bids & Tender process Local competitor analysis, market research and customer insights; segmentation, positioning and targeted execution of integrated marketing programmes and product portfolio plans. Key Opinion Leader and Selected Patient Group relationships. Attendance at key conferences and events. Activation of New Product Commercialisation to achieve successful market launches Your Skills and Expertise Bachelor's Degree or equivalent in Marketing, Communications or Business field Relevant experience in a marketing role - ideally within Health Care industry Demonstrable evidence of strategic and tactical thinking and planning Experience in marketing plan activation and delivery Experience in all elements of the marketing mix P&L and financial understanding Strong Influencing skills Presentation skills Ability to understand and present clinical and technical information to non-specialists Ability to forge strong internal relationships with multiple stakeholders Professional communicator, including meetings with management of all levels Team Player Additional qualifications that could help you succeed even further in this role include: Professional Marketing Qualification preferred Knowledge of the Northern European Health Care market including in depth knowledge of local health care provision ECS Recruitment Group Ltd is acting as an Employment Agency in relation to this vacancy

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