Senior Product Marketing Manager - Beyond PR
Senior Product Marketing Manager - Beyond PR London, England, United Kingdom Full time Who we areAt Signal we want to help organisations identify risks and opportunities and see movements in the market before anyone else. We want to help leaders take bold decisions, safe that the data is on their side. We want to connect all those external data points together, uncover the unknown unknowns, and be at the very heart of the knowledge economy. We’ve already built a world-class artificial intelligence platform for real-time information aggregation and analysis at a massive scale. We proved our value with monitoring and measurement products in the PR&Comms space, and are now joining the dots beyond. We are friendly and informal people who are passionate about our brand as we all have a stake in our success. We have an inclusive environment, welcoming the skills and experience from many diverse backgrounds, and together we have created who we are and what we sell. We are proud of our achievements and continue to strive for the unknown. We have just completed our $25 million Series C funding round, bringing our total funding to date to $49.5 million. This latest funding round is led by Redline Capital with participation from existing investors including MMC Ventures, GMG Ventures and Hearst Ventures. About the role - Who are you? Following the successful productization of our underlying technology in the PR/Comms space, Signal is looking to take our underlying technology to new markets. We have identified two new markets to test. The Product Marketing Manager will lead our efforts to translate our vision to new users across these two markets and beyond in support of our longer-term vision. The day-to-day responsibilities - what you will be doing? The Product Marketing Manager (PMM) will lead our efforts to translate Signal’s vision of transforming decision-making through augmented intelligence into value for our customers today and in the future outside our core market. The PMM will build an excellent understanding of our target markets in supply chain risk and Environmental, Social, and Governance Risk investing. As the voice of the customer, the PMM will help us create a compelling go-to-market for these new markets leveraging our underlying technology. Creating compelling collateral and telling the Signal story in a language that resonates for these new users. Responsibilities: Perform competitive analysis and offer in-depth knowledge of the market and competitors Build a deep understanding of potential buyers and users in our new markets Develop Signal’s go-to-market strategy (pricing, packaging, etc) in our new markets alongside product Create all relevant messaging and content to drive our positioning and traction in new markets Enable sales by producing the necessary, material, training, and tools to support the selling process Work alongside product to gather market feedback and structure it in a way that helps guide future development Requirements Ability to conduct market, competitor and customer research to gather insights and assess market opportunities Excellent storytelling skills with the proven ability to translate a vision into a compelling narrative that resonates in-market around a new offering Ability to derive insight from unstructured data; injecting meaningful customer insights into the development of new offerings and go-to-market strategy Experience creating collateral and enablement around new offerings and/or for new buyers Signal AI does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
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