VP of International Marketing
About the VP of International Marketing at Headspace: Headspace has experienced success around the world with over 50 million people downloading the app since launching in 2010. Headspace is focused on accelerating this rapid growth to deliver on our vision of improving the Health & Happiness of the world. As VP of International Marketing based in London, you will be responsible for user acquisition, product marketing and partnerships across the International franchise for the consumer, business and healthcare channels. You will have a bias towards experimentation and innovation to continue to identify new acquisition channels and audiences, while optimizing engagement, conversion and retention. You will be responsible for unlocking growth in global expansion markets. You will be in charge of leading the marketing vision, strategies and teams necessary to accomplish our goals. You will report directly into the Chief International Officer. To excel in this role you must have an excellent understanding of how to scale the entire marketing function of a global consumer business, including effectively managing a P&L. The ideal candidate will have significant experience in all facets of marketing user acquisition across diverse channels, brand marketing, conversion and lifecycle campaigns, PR, and product marketing. You must be a smart creative who has the analytical rigor to understand and optimize each stage of the funnel while appreciating the nuance and impact of brand equity. You obsess over things like CAC, SAC, and LTV. In addition, you must be an inspirational leader who can grow and maximize the output of a world class team. How your skills and passion will come to life at Headspace: Create, communicate and execute a compelling growth strategy to establish Headspace as the category defining leader in health and happiness. Grow, manage and mentor a talented, cross-functional marketing team responsible for acquisition, conversion, and retention. Expand our marketing mix into new channels online and offline to drive awareness and to unlock new audiences. Work closely with product, finance, brand, and engineering to align and execute pricing, packaging, and promotional strategies. What you've accomplished: 10+ years of experience in direct-to-consumer marketing for digital companies, including breadth and depth in performance marketing, media planning, product marketing, PR, and CRM. Demonstrated success scaling a marketing team across all functions and creating the systems and processes for setting strategy, planning and ongoing execution. Proven talent management experience with ability to attract, cultivate, and retain top performers in a world-class marketing operations organization. Deep expertise with user acquisition to deliver growth at scale leveraging channels such as: Paid Social, SEM, Display, and App Store Optimization (ASO), and Offline Channels Strong collaborator at the leadership level while also being comfortable doing the day to day blocking and tackling work required to scale the organization. Tech-savvy and up-to-date on all marketing tools, platforms and resources with a focus on subscription businesses. Track record of driving exceptional campaign results; specifically driving new customer growth with ecommerce and/or mobile app The ideal candidate is: Commercially focused - you bring a clear understanding of P&L drivers and best practices to drive durable growth Technical - you understand the latest marketing automation technology and strong ability to communicate with engineers and integrators. Curious - you are hyper-focused on data quality and are data driven, you are always looking beyond the easy answer to find new ways to attract and retain customers. Intuitive - you know the limits of data and are unafraid to use your judgement and trust your instincts and act with conviction. Collaborative - you know that the best solutions come from team efforts not from individual genius. Enjoy and thrive in a dynamic, fast-paced environment How we feel about Diversity & Inclusion: Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. *Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace. Please inform our Talent team if you need any assistance completing any forms or to otherwise participate in the application process. How to get started: If you're excited by the idea of seeing yourself in this role at Headspace, please apply with your CV and a cover letter that best expresses your interest and unique qualifications.
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