Search Engine Marketing Specialist (home based) (FTC) (#37445258) 

Glasgow, Scotland, United Kingdom

Fully home based Search Engine Marketing Specialist to play a leading role in day-to-day SEO to increase conversions and drive performance. Also implement PPC ad strategies, performance ROI, make recommendations and SEM campaigns.
Client Details
Leading on and off shore client
Description Search engine optimisation - keyword research, optimising copy and analysing performance Pay-per-click - setting up and managing campaigns, researching keywords, analysing trends, adjusting targets, and assessing feedback Researching and developing SEM strategies that scale well and deliver on agreed objectives Developing A/ B testing plans to drive growth including landing page optimisation, audience testing, and more Driving independent optimisation plans through analysis of data sets Updating reports and providing analysis around ROI, campaign performance and website traffic to optimise all campaigns, building on successes and learnings Supporting the optimisation of copy and landing pages for SEM campaigns Collaborating with colleagues to generate, and taking the initiative to look for, SEM opportunities across the business Liaising with group companies, clients, subcontractors and all stakeholders Providing SEM support to James Fisher companies Further ad hoc support to the group marketing team as required
Profile Relevant experience in undertaking / managing SEO and PPC Genuine interest for growing business through SEO and PPC Excellent analytical and quantitative skills, ability to manage large data sets and provide optimization recommendations Strong knowledge of the SEO/ PPC industry, including an understanding of Google's algorithm updates/ product alterations Strong attention to detail and analytical problem solver Good knowledge of PPC related performance calculations and ad variant testing Familiarity with tracking and reporting platforms such as Google Analytics essential (SiteImprove - preferable) Knowledge and experience with Google Tag Manager, Google Ads, Google Optimize and Google Search Console Excellent knowledge of SEM tools Campaign management experience in Facebook Ads Manager and LinkedIn Campaign and knowledge of third-party bid management tools Motivated to work in a busy support-driven role, with the ability to work on own and as part of a wider team Ability to juggle multiple projects and to work to tight deadlines Ability to work with both ambiguity and precise direction Excellent interpersonal and communication skills Excellent organization skills Mastery of MS Office applications: Word, Powerpoint and Excel
Job Offer
Competitive Salary and completely home based

Company Details

Company Name
Michael Page

Job Details

Job Location
United Kingdom