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Digital Marketing Specialist
B2B Manufacturing
Birmingham (3 days a week in the office)
34,500

My client is a leading B2B manufacturing business based in Birmingham, who looking for a Digital Marketing Specialist to join their established marketing team. You will focus on driving the digital landscape for the business to drive brand awareness, optimise performance, and target new/existing customers.

You will be responsible for developing and delivering the annual digital strategy with a focus on Website performance, digital content, and customer experience. Working across multiple international markets, you will work with regional teams to ensure digital campaigns and communication are tailored to the right target audience.

The Role:

• Deliver the annual digital marketing strategy to support wider business objectives.
• Manage the company website, looking at performance metrics and optimisation.
• Deliver digital communication through a range of online channels (social, CRM, web etc).
• Ensure a best in class customer experience across all digital touch points.
• Manage and deliver SEO strategies to maintain current top search rankings in European markets.
• Work with regional teams to ensure all digital campaigns are tailored for specific target markets.
• Look at market trends, new tools and conduct competitor research. Suggest and implement changes.
• Work with external agencies to ensure briefs are being delivered to a high standard.

The ideal person:

• Proven experience in a similar B2B Marketing role, ideally within a manufacturing business.
• An analytical thinker, with the ability to translate data into actionable outcomes.
• Excellent stakeholder management skills - internal and external.
• Ability to manage multiple projects at once and prioritise workload.
• Experience working across multiple markets and regions would be advantageous.

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• Develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Create engaging and relevant content for our website, blog, social media, and email campaigns.
• Manage social media presence and engage with our online community.
• Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics.
• Identify trends and insights to optimize campaigns and improve performance.
• Collaborate with the creative team to develop compelling marketing materials.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Manage the digital marketing budget effectively.
• Assist in developing and executing lead generation strategies.

• Proven experience as a Digital Marketing Specialist or similar role.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics).
• Experience with A/B testing and conversion rate optimization.
• Strong understanding of content management systems (CMS) and email marketing platforms.
• Excellent copywriting and communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and manage multiple projects simultaneously.
• Bachelor's degree in Marketing, Communications, or a related field.

• Developing and implementing comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Managing and optimising paid advertising campaigns on platforms like Google Ads and social media.
• Creating engaging and relevant content for social media, blogs, and other digital channels.
• Monitoring website traffic and user behaviour, providing insights and recommendations for improvement.
• Conducting keyword research and implementing SEO best practices to improve organic search rankings.
• Managing email marketing campaigns, including list segmentation, automation, and performance analysis.
• Tracking and reporting on key marketing metrics, such as ROI, conversion rates, and engagement.
• Staying up-to-date with the latest digital marketing trends and technologies.
• Collaborating with design and web development teams to ensure a seamless user experience.
• Conducting competitor analysis and market research to identify new opportunities.

• Develop, implement, and manage comprehensive digital marketing campaigns across multiple platforms.
• Conduct keyword research and implement SEO strategies to improve organic search rankings.
• Manage and optimize paid advertising campaigns (PPC/SEM) on platforms like Google Ads and social media.
• Create engaging and shareable content for social media channels, blogs, and email newsletters.
• Develop and execute email marketing campaigns, including segmentation and automation.
• Monitor, analyse, and report on campaign performance using analytics tools (e.g., Google Analytics).
• Identify trends and insights, and optimise spend and performance based on the insights.
• Collaborate with internal teams (e.g., design, content) to ensure brand consistency and campaign effectiveness.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Manage the company's social media profiles and engage with the online community.
• Conduct market research and competitor analysis to identify opportunities.
• A/B test various marketing elements to optimize conversion rates.

• Proven working experience in digital marketing or in a similar role.
• Demonstrable experience leading and managing SEO, SEM, and social media campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics, SEMrush).
• Experience with A/B testing and conversion rate optimization.
• Proficiency in content management systems (CMS) and email marketing platforms.
• Excellent analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Strong written and verbal communication skills, vital for remote collaboration.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Bachelor's degree in Marketing, Communications, or a related field is preferred but not mandatory if experience is strong.

• Develop and implement effective digital marketing campaigns across multiple platforms.
• Manage and optimize social media presence, including content creation, scheduling, and community engagement.
• Execute email marketing campaigns, including list segmentation, campaign design, and performance analysis.
• Implement SEO strategies to improve organic search rankings and website traffic.
• Manage and optimize SEM campaigns (PPC advertising) to drive qualified leads.
• Create engaging and high-quality content for various digital channels, including blog posts, website copy, and ad creatives.
• Analyze website traffic, campaign performance, and user behavior using tools like Google Analytics.
• Monitor and report on key digital marketing metrics, providing insights and recommendations for improvement.
• Collaborate with the wider marketing team to ensure brand consistency and integrated campaign efforts.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Conduct market research and competitor analysis to identify opportunities.
• Manage marketing budgets for digital campaigns.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience of at least 3 years in a digital marketing role.
• Strong knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent written and verbal communication skills, with a flair for creative content creation.
• Strong analytical and data interpretation skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Detail-oriented with strong organizational and time management skills.
• Experience with graphic design tools or video editing software is a plus.

• Develop and execute digital marketing campaigns across various online channels including SEO, SEM, social media, and email.
• Create engaging and relevant content for website, social media platforms, and email newsletters.
• Manage and optimize paid advertising campaigns (PPC) to ensure maximum ROI.
• Monitor website traffic and user engagement using web analytics tools (e.g., Google Analytics).
• Implement SEO strategies to improve organic search rankings and visibility.
• Manage social media profiles, including content scheduling, community engagement, and performance tracking.
• Conduct market research and competitor analysis to identify new opportunities and trends.
• Collaborate with the wider marketing team to ensure brand consistency and campaign alignment.
• Track and report on key digital marketing metrics and campaign performance.
• Stay up-to-date with the latest digital marketing trends and technologies.

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, with a strong portfolio of successful campaigns.
• Proficiency in SEO/SEM, social media marketing, and email marketing.
• Experience with Google Analytics, Google Ads, and other digital marketing platforms.
• Excellent written and verbal communication skills, with strong copywriting abilities.
• Ability to analyse data and translate insights into actionable marketing strategies.
• Strong organisational skills and attention to detail.
• Experience with content management systems (CMS) is a plus.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in digital marketing, with a specialization in social media marketing and content strategy.
• Proven experience in developing and executing successful social media campaigns across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Proficiency in content creation tools and techniques (e.g., graphic design, video editing).
• Strong understanding of SEO, SEM, email marketing, and analytics platforms (e.g., Google Analytics).
• Excellent writing, editing, and communication skills.
• Ability to analyze data, identify trends, and make data-driven decisions.
• Experience managing online communities and engaging with followers.
• Must be legally authorized to work in the UK and adept at remote collaboration.