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Job Description
Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics, and biotechnology?
At Cytiva, one of Danaher's ( 15+ operating companies, our work saves lives-and we're all united by a shared commitment to innovate for tangible impact.
You'll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact - innovating at the speed of life.
Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us - working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career.
Learn about the Danaher Business System ( which makes everything possible.
The Product Marketing Specialist - ADL is responsible for the development and execution of targeted marketing growth strategies for Automation, Digital and the Blended Learning (ADL) portfolio, a ~$10M business.
This position reports to the Marketing Director for Enterprise Solutions, Aseptic Filling, Automation, Digital, Blended Learning, Process Development and Validation Services businesses within the Hardware Solutions operating company. The role will be an on-site role.
Key responsibilities:
+ Marketing strategy and planning: Develop and implement the annual marketing growth plan for the ADL business unit, aligning with broader organizational goals.
+ Campaign development: Design and execute targeted, omnichannel marketing campaigns to increase brand awareness, generate qualified leads, and drive pipeline growth across key segments.
+ Content creation and sales enablement: Collaborate with product management, sales, creative agencies, and Marcom to create compelling, persona-driven messaging and sales tools-including case studies, digital assets, and value propositions. Lead go-to-market efforts for new product launches as part of Launch Excellence.
+ Cross-functional collaboration: Work closely with product, sales, and global/regional marketing teams to ensure consistent and aligned messaging across all channels. Serve as the subject matter expert for ADL portfolio-specific new product introductions (NPIs).
+ Market and competitive intelligence: Conduct voice-of-customer (VOC) research, monitor industry trends, and analyze the competitive landscape to inform strategy and refine product positioning.
The essential requirements of the job include:
+ Bachelor's degree in Life Sciences, business, or a related field (MBA preferred).
+ 5 years' experience in marketing/ product management/ sales/ marketing communications with a strong understanding of the Life Sciences and/or the Biopharma industry.
+ Demonstrated experience in developing strategic plans and managing marketing projects (e.g., content development, campaign management), with knowledge of building the marketing funnel and sales processes.
+ Strong leadership, communication and collaboration and project management skills with proven ability to drive and manage initiatives in matrixed environment
+ Strong business acumen, financial, organizational and relationship building skills.
Travel, Motor Vehicle Record & Physical/Environment Requirements:
+ Ability to travel globally 10% for external customer facing meetings and internal Kaizen workshops.
It would be a plus if you have previous experience in:
+ Danaher Business Tools (DBS): Transformative Marketing, Launch Excellence, Strategic Segmentation and PSPs.
Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job.
We look forward to your application.
Danaher
Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit .
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
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