324 Social Media Specialist jobs in the United Kingdom

Who are we?

Camden Games is an emerging board game company out of Camden Town! We create games from ideation to end result, allowing for endless amounts of creative freedom and opportunity. You’ll be joining our growing UK team at our design studio right on the high street. We are looking for the right person to help solidify our brand and sell products through social media management and community outreach.

The Role

We need a Social Media & Community Manager to help us build an engaged audience around our new brand, Camden Games . You’ll create fun, creative content that tells our story, showcases our products, and helps grow a loyal community of followers and customers.

You don’t need to be a board game expert — if you’re creative, full of ideas, and excited to learn, we’ll teach you what you need to know about the games industry!

Responsibilities

• Plan and implement organic content schedules across our social channels (Facebook, Instagram, TikTok, YouTube, etc.)
• Generate creative content ideas and bring them to life through writing, photos, and short-form videos
• Be the face and voice of Camden Games on our social platforms
• Build and engage with our growing online community
• Support the creation of paid content — including photos and video assets
• Collaborate closely with our creative and marketing teams to align messaging and visuals
• Track social performance, create reports, and share insights to guide content strategy

Must Haves

• A 2:1 degree or higher in a relevant subject
• At least 1 year of experience in a similar social media role (including internships or placements)
• A showreel or portfolio that demonstrates your content creation skills — especially video
• Solid understanding of key social media platforms: Instagram, Facebook, TikTok, YouTube, X (Twitter)
• Confident using design tools like Adobe Creative Suite or similar
• Video editing skills using tools like Premiere Pro , or equivalentAbility to produce performance reports and interpret data to improve strategy
• Willingness to be “the face of Camden Games.” (appearance on camera)
• A self-starter mindset: proactive, organised, and great at managing time to meet deadlines
• Excellent attention to detail and strong communication skills
• A positive, can-do attitude and a great sense of humour
• Proficiency with tools like Google Drive, Docs, Sheets , and familiarity with Microsoft Office (Excel, Word, PowerPoint)

Who are we?

Camden Games is an emerging board game company out of Camden Town! We create games from ideation to end result, allowing for endless amounts of creative freedom and opportunity. You’ll be joining our growing UK team at our design studio right on the high street. We are looking for the right person to help solidify our brand and sell products through social media management and community outreach.

The Role

We need a Social Media & Community Manager to help us build an engaged audience around our new brand, Camden Games . You’ll create fun, creative content that tells our story, showcases our products, and helps grow a loyal community of followers and customers.

You don’t need to be a board game expert — if you’re creative, full of ideas, and excited to learn, we’ll teach you what you need to know about the games industry!

Responsibilities

• Plan and implement organic content schedules across our social channels (Facebook, Instagram, TikTok, YouTube, etc.)
• Generate creative content ideas and bring them to life through writing, photos, and short-form videos
• Be the face and voice of Camden Games on our social platforms
• Build and engage with our growing online community
• Support the creation of paid content — including photos and video assets
• Collaborate closely with our creative and marketing teams to align messaging and visuals
• Track social performance, create reports, and share insights to guide content strategy

Must Haves

• A 2:1 degree or higher in a relevant subject
• At least 1 year of experience in a similar social media role (including internships or placements)
• A showreel or portfolio that demonstrates your content creation skills — especially video
• Solid understanding of key social media platforms: Instagram, Facebook, TikTok, YouTube, X (Twitter)
• Confident using design tools like Adobe Creative Suite or similar
• Video editing skills using tools like Premiere Pro , or equivalentAbility to produce performance reports and interpret data to improve strategy
• Willingness to be “the face of Camden Games.” (appearance on camera)
• A self-starter mindset: proactive, organised, and great at managing time to meet deadlines
• Excellent attention to detail and strong communication skills
• A positive, can-do attitude and a great sense of humour
• Proficiency with tools like Google Drive, Docs, Sheets , and familiarity with Microsoft Office (Excel, Word, PowerPoint)

• Develop and implement innovative social media strategies for a diverse portfolio of clients, aligning with their overall marketing objectives.
• Create engaging and high-quality content across various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Manage and grow online communities, fostering positive engagement and responding to comments and messages in a timely and professional manner.
• Monitor and analyse social media performance, providing regular reports and insights to clients and internal stakeholders.
• Stay at the forefront of social media trends, tools, and best practices, and identify new opportunities for client growth.
• Collaborate closely with the wider digital marketing team to ensure a cohesive and integrated approach to all campaigns.

• Possesses demonstrable experience in a Social Media Specialist or similar role, with a strong portfolio showcasing successful content creation and campaign management.
• Exhibits excellent written and verbal communication skills, with a keen eye for detail and a flair for creative storytelling.
• Is proficient in using social media management and analytics tools.
• Has a solid understanding of SEO principles and how they apply to social media.
• Is a proactive and self-motivated individual, capable of managing multiple projects and meeting deadlines.
• Enjoys working collaboratively as part of a team and is passionate about delivering exceptional results for clients.  

• A competitive salary and a comprehensive benefits package.
• A flexible hybrid working model, offering a healthy work-life balance.
• The chance to work with a prestigious and growing agency with a strong reputation.
• A supportive and friendly team environment that encourages professional development.
• The opportunity to make a real impact on a wide range of exciting client projects.  

Overview :

We are seeking a passionate and experienced Freelance Social Media Specialist to join the team at OLBG. As the Sports Social Media Specialist, you will be expected to execute our current social media strategy across multiple platforms (Facebook, Instagram, X, YouTube, TikTok, and Reddit) to drive both engagement and growth across our social communities. This role requires a social native who is an expert in engaging social media community management, building followers/communities and amplifying existing content.

This role requires a strategic thinker with a deep understanding of the sporting landscape (particularly football, horse racing and darts), social media platforms and trends for both paid-for and organic social. This role requires evening and weekend work.

Who We Are:

Online Betting Guide (OLBG) are focused on helping bettors to improve their enjoyment of betting.

This is why OLBG are:

• Growing a community of knowledgeable bettors
• Empowering that community to share its expertise
• Making it easy to access and use the valuable content that our community and sponsored athletes/teams/ambassadors create

OLBG currently reach millions of people in the UK across Facebook, Instagram, Twitter/X, TikTok, YouTube and LinkedIn and have thousands of members of the site.

To support our growth to expand the brand and continue to offer and amplify our best-in-class content, we need more brilliant people to join our team.

Key Responsibilities :

• Execute existing social media strategies to increase OLBG’s engagement and reach across all social media platforms and ultimately drive growth.
• Get involved in community management on all social media channels, actively monitoring all social media channels to respond promptly to comments, messages, and mentions from followers, fostering meaningful interactions, and building relationships.
• Identify and execute on opportunities in the sporting social media landscape to drive engagement, reach, and growth for the OLBG brand.
• Cultivate a positive and inclusive online community around OLBG on Social Media platforms, encouraging user-generated content and user participation in discussions and activities.
• Stay up-to-date with the latest social media tools, trends, and best practices, and help integrate them into our social media strategy.
• Collaborate with cross-functional teams, including marketing, content, and design, to ensure alignment and consistency across all channels.
• Monitor industry trends and competitor activities to identify opportunities for innovation and differentiation.

Who You Are:

• Proven experience as a Social Media Specialist or similar role, with a track record of successful social media campaigns and initiatives, growing both engagement and follower numbers, across all major social media platforms.
• Proven experience in social media advertising platforms, including Meta Business Suite and Twitter/X Ads manager.
• Proven passion for and deep understanding of both football, horse racing and darts, alongside a broad knowledge of other sports.
• Demonstrated success in executing effective social media growth strategies, including content optimisation and audience targeting.
• Knowledge of both sports betting and the regulations around promoting gambling content across social platforms.
• Strong understanding of social media platforms, their respective audiences, and best practices for each platform.
• Proficiency in social media management tools, analytics platforms, and scheduling software.
• Excellent written and verbal communication skills, with the ability to create compelling and engaging written content.
• Strong analytical skills and the ability to interpret data to drive decisions and optimise performance.
• Passion for staying ahead of social media trends and innovations, with a continuous learning mindset.
• Ability to work effectively in a fast-paced environment and manage multiple priorities simultaneously.
• A “can do” attitude that thrives when working to deadlines in a fast-paced and rapidly changing environment.
• Self-motivated, imaginative and confident in working on your own initiative and with autonomy.
• Team player mentality. We like to work with friendly people who thrive when working collaboratively.
• Flexibility for both weekend and evening work as required.

• Develop, implement, and manage innovative paid social media strategies aligned with client goals and KPIs.
• Conduct thorough audience research and targeting to maximise campaign effectiveness.
• Create and manage engaging ad copy and creatives, collaborating with design teams where necessary.
• Monitor campaign performance, budgets, and pacing, making data-driven optimisations to improve results.
• Analyse campaign data and provide clients with clear, insightful reports and actionable recommendations.
• Stay at the forefront of paid social trends, platform updates, and new advertising opportunities.
• Build and maintain strong relationships with clients, acting as their main point of contact for paid social activity.
• Collaborate with internal teams (e.g., SEO, Content, Web Development) to ensure integrated digital strategies.

• Proven and strong experience in Social Media Marketing is essential.
• Must live within a commutable distance of Shrewsbury.
• Good knowledge of major social media advertising platforms (Meta Ads Manager, LinkedIn Ads, etc.).
• Demonstrable experience in creating and managing successful paid social campaigns across various objectives (e.g., lead generation, conversions, brand awareness).
• Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions.
• Excellent communication, presentation, and interpersonal skills, with the ability to build rapport with clients.
• Highly organised with strong attention to detail and the ability to manage multiple projects simultaneously.
• A proactive and results-oriented mindset.
• Experience with analytics tools (e.g., Google Analytics) is highly desirable.
• Agency experience is a plus, but not essential.

• Social Media Strategy Specialist
• £42,000 + £3,000 bonus
• London | Hybrid

We’re working with a well-established organisation that’s investing in strategic social capability across Europe. This is a golden opportunity to step into a consultative, data-led social media role—working with big brands, performance targets and senior stakeholders. The team is collaborative, insightful and hungry to drive measurable results.

The Social Media Strategy Specialist will shape and deliver best-in-class social approaches that go beyond content planning—building strategic frameworks, leading audits and training, and advising across multiple business units. You’ll also bring a sharp analytical eye to reporting, helping benchmark and improve campaign performance.

The Social Media Strategy Specialist will.

– Consult with internal brand teams to shape social strategies

– Lead training, social playbook updates and agency engagement

– Conduct social audits and performance reviews using tools like Google Analytics

– Share insights and recommendations to improve follower growth and engagement

– Collaborate with production/content teams to align strategic goals

You Will Need

– Confidence presenting to senior stakeholders and running internal workshops

– Comfort working with data, reporting and stakeholder KPIs

– Background in consulting, agency or large-scale organisation preferred

– Ability to own projects end-to-end and influence cross-functional teams

– A collaborative, feedback-ready attitude that supports a high-performing culture

Apply now to take your career to the next level with a pioneering company. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.