Account Director (B2B Tech Marketing & PR)

Full Job Description

Account Director (B2B Tech: Integrated Marketing & PR) 

ThoughtLDR is a new kind of agency for thought leaders in tech. We bring together world-class tech PR, thought leadership, social and inbound marketing to help our clients - some of the most exciting tech companies in the world – grow and succeed through the power of their ideas and vision. 

We’re looking for an experienced and B2B Tech specialist  with more than 7 years experience to join our fast-growing, supportive team and work across key client accounts – global enterprise companies, high growth tech companies and venture capital firms in the US, UK and EMEA. 

As a member of our team, you’ll work on client accounts of companies that are breaking new ground on technology, developing and executing growth marketing, global PR and thought leadership campaigns. Everyday is dynamic and different.

We come together as team regularly in London for company get-togethers, client meetings and industry events. International travel is required from time to time. 

Our team all have superb communication and organisational skills, a flair for creativity and a passion innovation. Most of all, we are relentlessly curious about what makes amazing technology companies and their teams tick. Our agency thrives because we’re committed to our clients’ success, operate on a lean, flat management structure with fast decision making and a culture of radical candour. 

What we're hiring for

We're looking for an Account Director who has the confidence and experience to guide clients, interfacing with CEOs, founders and seasoned marketers. Ideal candidates will have deep experience of PR; established media relationships in tech, business and investment press; and a stellar ability to quickly foster new relationships quickly depending on client needs. They will also have experience delivering integrated marketing services – from messaging and positioning, content generation, market research, social and events - scoping work and winning new business. 

If you’re interested finding out more about our novel twist on a traditional PR agency, have a passion for technology and want to be part of a dynamic, fast-growing team, we’d love to talk to you.

Experience:

• Proven PR experience working in an agency or in-house – B2B technology PR experience is a must-have 
• Understands how to elevate tech stories from trade press to tier one media & broadcast
• Confident ensuring client accounts run smoothly and executing campaigns 
• Great team manager, but willing to roll sleeves up and get involved in activation where required
• Strong network of media relationships and ability to craft compelling stories that journalists want to cover
• Able to spot opportunities, identify angles and provide sound strategic counsel to clients 
• Experience of delivering integrated campaigns spanning PR and marketing services that drive client objectives

Skills:

• Superb written and verbal communication skills
• Broad understanding of and deep interest in the tech industry, the media landscape and the dynamics of tech company growth
• Quick study – able to develop subject matter expertise quickly, simplifying the complex to communicate it to client customers and the media
• Familiar with industry tools including media databases and coverage reporting 
• Organised, process-driven with attention to detail always
• Understands why data and reporting results is key to the success of client accounts – loves showing our success in numbers
• Team management skills with an ability to upskill more junior members of the team
• Understands that we're in the business of client service - instils this mindset in others
• Says what they are going to do, does what they say, then says they've done it

Role Requirements:

• Primary point of contact on key client accounts
• Client facing, pitching ideas, helping the client get past what they think they want and to what we know they need
• Works closely with MD, Commercial team and Associate Directors on planning new business lead-gen and on pitches
• Responsible for ensuring team secure quality editorial coverage 
• Executive-friendly briefings for clients to ensure they make the most of media opportunities
• Mapping, agreeing and fulfilling the client’s key performance indicators 
• Core part of new business team 
• Responsibility for growing existing client accounts
• Working closely with our editorial and marketing team to get content delivered, on-message and on-time
• Works with Marketing Manager and Account Directors to lead the development of next-level, dynamic case studies
• On top of awards and events – creating client visibility
• Planning with management team to ensure we continue to surprise and delight our clients
• Takes a leadership role in the agency, developing our internal processes, bringing in new platforms, software and solutions to make us more efficient / productive as an agency 

Qualities:

• Team player but able to work independently to achieve goals
• Leadership qualities and able to share expertise with more junior reports
• Great interpersonal skills - even when working remote and over Zoom
• Excited about opportunities to be a spokesperson for agency - video, events, thought leadership and PR - raising agency's profile with big ideas that differentiate us from everyone else
• Curious about technology and what makes our clients’ companies tick
• Great understanding of how businesses scale – from early-stage venture capital backed start-ups, to scale-ups and enterprise giants. 
• Creative - able to find interesting angles that cut through to key audiences
• Able to delegate to or support others where required
• Highly motivated, focused on delivering results for the client and the agency

Reporting

• Reports to Associate Partner
• Works with Account Executives, Account Managers and other Associate Directors / Account Directors
• Uses central resource of Marketing & Production & local PR teams as required to deliver services to clients

PAYE position:

• Roles available full time (4 or 5 days per week) 
• Salary depending on experience
• Flexible hours (anytime within our core office hours of 08.00 - 20.00)
• Primarily home-office based, with ability to meet in our London office or client offices when necessary
• Opportunity to travel internationally to support client events 
• £500 p.a. personal budget for training & career development

Please apply at: 

About ThoughtLDR

ThoughtLDR is a new kind of agency that helps clients use thought leadership to achieve their business objectives. We combine engaging content, authentic PR and inbound marketing to turn our clients’ ideas into real influence and deliver hard business results.

Industry

• Public Relations & Communications

Employment Type

Full-time