Account Director - Sponsorships & Partnerships

Account Management:  

• Ability to oversee multiple workstreams and increased workloads through proof of delegation (both upwards and downwards) of other tasks and responsibilities.  

• Working across multip le projects at one time whilst maintaining a high work standard. Staying calm and displaying a positive attitude whilst under pressure, and successfully delegating in order to keep work manageable .  

• Ability to proactively drive projects forward, bringin g in wider agency expertise & personnel in the process; ensuring all steps & stakeholders are factored into project timelines .  

• Connecting teams within the business to deliver on client work.   

• Supporting on m anaging the capacity of the account teams, keeping work to scope and having a handle on any over or under delivery.   

Writing and Presentation Skills:   

• Have strong creative and corporate writing skills, to be used across external documents such as client proposals and reports, as well as internal documents such as toolkits and case studies   

• Ability to adapt your communications based on the needs of your clients & your team.  

• Effectively communicate both verbally and in writing to be clear & concise in client-facing comms as well as when briefing suppliers and the internal team     

• Have great attention to detail and ensure all written work is delivered to a high standard of quality  

• Demonstrate confidence in competently talking clients though a document or pitching an idea , outlining the process you’ve taken to answer the brief  

• I nstill confidence by show cas ing your understanding of the client ’s brand/business when “sell ing ” the idea t o them.   

• Reviewing and reinforcing a high standard of comms and presentation amongst the teams going out to clients and businesses  

Approach , i nitiative & problem solving :  

• Be positive, proactive and solutions-driven – always think one step ahead   

• Aspire to be fully a ccountable for day-to-day operations at the same time as empowering the team (particularly AM, SA E ) to feel in control and accountable themselves  

• Stay close enough to the day to day work coming and out of the accounts, anticipating potential problems and issues .  

• Always think ahead – leaving enough time for planning, scope and budgets to be created ahead of work beginning .  

Relationships:   

• Have a strong working relationship with your client and be seen as the trusted point of counsel. Be an active listener to really understand your c lients world .   

• Feel comfortable and confident challeng ing & press ing the agency view ,  always with a solution-based minds e t .  

• Be approachable and accessible to every member of your team  

• Work fluidly with different departments such as strategy, insights and creative, and following the processes of these teams .  

• Work seamlessly with partner agencies (across Social, Digital, Media, PR), ensuring you’re an advoc ate for strong process and efficient ways of working .  

• Manage line reports staying cloise to their development, ambitions and objectives .  

• Sets the standard for your team to learn & develop from .  

Strategic skills & a nswering briefs :  

• C hampion for the agency’s process es – h ave a strong POV on how to interrogate and answer a brief creatively , and how to position and articulate ideas to the client .  

• Be c onfident in the brief process from interrogating the brief, to insight, strategy and creative briefing , delegating to your team and drawing on other business team leads where necessary .  

• Demonstrate clear strategic thinking in your day-to-day work across your accounts and how this is framing the client’s campaign against their business objectives .   

• Have a g ood understanding of how to structure a brief response .  

Campaign execution & a dministration :  

• Oversee all plans and activations , including brand experiential activations, live events (e.g. launch events) , sponsorship rights activation, content generation, influencer engagement a s well as coordinating managing event production suppliers .  

• Understand the lead time s to execute projects. Write scopes and negotiat e these with client , where necessary (with support of S enior A ccount D irector /Business Director / M anaging Partner ) .  

• Ensure you have the right team in place, with the right capacity and skillset .  

• Make sure your team is aligned on the objectives for the client and as an agency team .  

• Maintain motivation of your team – ensuring no one is overwhelmed with workload or falling behind on deliverable s.  

• Oversee the AM/SA E administrative processes on your accounts ( status reports , campaign reporting, budget trackers) and ensure they are being updated and delivered to the client on time .

Event Delivery & Production:  

• Work closely with the senior producer to manage event delivery and production workstreams .  

• Confidently be able to identify and manage key suppliers, including but not limited to location/venue, scenic build & fabrication, technical, AV, content, branding, catering, merchandise, staffing & security suppliers.  

• Have a good understanding of scenic fabrication, print & digital branding, content production and knowledge of tech and how it can be leveraged /utilised within live activation projects – including VR, AR, projection mapping, social mechanics (GIF/Photobooths etc.).  

• Have experience in managing and negotiating with venues, space providers, landlords/local councils.  

• Demonstrate strong on-site event delivery experience and team management .  

Client services & i ndustry k nowledge :  

• Understand your client’s business so that you are in the best possible position to advise, challenge and upsell .  

• Stay abreast of new innovations within the industry to be able to contribute effectively in brainstorms and be proactive about new ideas for current or prospective clients .  

New business  

• The A ccount Director should look to identify ways to grow their clients organically – capitalising on these moments and taking initiative .  

• Support on delivering a target of 10% YOY organic growth .  

• An Account Director should have contacts within the industry, making sure they nurture and grow these relationships in order to bring in new opportunities to the business.  

• An Account Director should be instrumental in helping deliver pitches, understanding briefs, galvanising teams and delivering on time.  

People Management  

Management of day-to-day running of the team including keeping all members of the team up-to-date with account work and ensure that regular internal status meetings and/or check-ins are arrange d.   

Continuous assessment of teams and distribution of work.   

Give clear guidance to your team, from initial briefing, through to support along the way and any developmental feedback .  

Line Management of Senior Account Executive, ensuring regular developmental check ins, alongside managing bi-annual Appraisal process, working to set and review objectives .  

Time Management   

Account Director encompasses g ood logical planning, strong communication and the ability to manage expectations both internally and externally.  

Eff icient time management is essential. Ensure that you and the team are delivering work on time and are conscientious with deadlines.   

Anticipate pinch points on your accounts . Be aware of your teams time – any under- capacity or those feeling the pressure with too much on  

Finance  

Be competent with the finance processes; monitoring your team are setting up new job numbers, processing POs and invoices efficiently .   

Clear understanding of driving client account profitability, scoping and negotiating fees for projects and understanding feasibility .  

Be inquisitive about your clients and what else they’re up to. Understand which other agencies they work with and how the relationship is working.   

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