Arlo Europe Digital Sales & Marketing Executive (DE & NL)

Full Job Description

Arlo Europe, part of Verisure, is seeking a Digital Sales & Marketing Executive (Germany & Netherlands) . The role will report directly into the Regional Head of DTC & Digital for Arlo Europe, while working closely with the rest of Arlo Europe Organization.

We are growing our talented team - the Digital Sales & Marketing Executive will play an important role at the heart of the Arlo Europe Organization and will have the opportunity to develop quickly, benefiting from the support of a talented Team.

It is an exciting opportunity for a Digital Sales & Marketing Executive to deliver value through innovative and out of the box thinking.

The company’s success depends on its people and it invests in them every day. Working with Verisure is being part of an industry leading world-class company that has a strong entrepreneurial spirit.  

Verisure is the leading provider of monitored security solutions in Europe. In 2019, we formed a strategic partnership with Arlo, a world leader in connected cameras. Verisure acquired all rights to Arlo’s European business, in particular, the exclusive distribution rights for Arlo branded camera products for all sales channels in Europe, including e-commerce and retail.  Additionally, Verisure is entering into a supply agreement with Arlo whereby we get access to the full portfolio and past and future innovation stream of Arlo camera products to sell through the Verisure direct or partner channels across all our countries.

Today, Verisure does not focus on e-commerce and retail channels.Instead, we drive our core go to market channels: direct field sales, Alliances and telesales.The acquisition of Arlo Europe now gives us a leadership strong position in these two emerging and important future emerging channels for our business. This transaction has strategic importance.Camera led subscription services building on surveillance versus professionally monitored security are now creating attractive incremental growth opportunities.

Arlo Europe is a newly acquired division that is the leader on the Smart Home Market in Europe . We provide peace of mind to our customers for them to have total control over the protection of the things and ones they love. Pioneering, professional grade technology and industry leading AI allows them to stay connected to their property from wherever they are, so they can rest easy knowing everything is safe and secure. Whether it’s keeping an eye on packages, checking the wellbeing of family or deterring and preventing unwelcome visitors, Arlo prides itself on giving customers the most accurate view on what’s going on when they are away.

Arlo Europe is present in 49 Countries and its expansion is continuing rapidly . The Digital Sales & Marketing Executive will support our growth in line with a strong and visionary Management that is creating a robust business plan for value creation.

Responsibility for delivering sales against targets for the D2C ecommerce channel (Germany and Netherlands)

• Meet quarterly target sales on revenue, camera units and camera mix
• Collaborate with D2C Team to deliver and successfully execute the promotional calendar
• Brief into Design team any required assets to support execution of the promotional calendar
• Work closely with wider sales teams (omnichannel and Amazon) to ensure we optimize sales across all channels and avoid cannibalization
• Monthly forecast planning of product SKUs for local market
• Quarterly reporting to the wider business

Deliver website content improvements & drive KPI performance for Arlo.com

Improving conversion rate on Arlo.com

• Identifying opportunities to increase website performance by monitoring KPIs such as bounce rate, website load time, customer satisfaction, abandoned purchases and conversion to purchase.
• Analysing and recommending optimisation areas based on insights you have gained via our performance tracking platforms.

Content authoring via our CMS (Adobe Experience Manager)

• Work with our Digital Content Co-ordinator to prioritise and execute Arlo.com change requests via our CMS
• Site audits to detect and report content inaccuracies
• Blog management – keep articles refreshed and up to date, reporting back on performance 
• Keyword optimisation for local markets to increase organic traffic

Overall responsibility for the accuracy of content on the local website

• Ensure translations are accurate and displayed in the best way to ensure premium CX

Increase NTB (new to brand) customers to Arlo.com

• Analyse digital metrics to identify trends and insights, leveraging data to enhance performance and report on effectiveness by tracking ROI and KPIs
• Optimization and localisation of paid media
   

D2C & Ecommerce Research and Insights

• Stay up-to-date with industry trends and best practices in digital marketing
• Uncover areas of improvements on our KPIs and opportunities to grow our D2C business

Role based in London Victoria, UK or Dusseldorf, Germany or Munich, Germany (hybrid)

Direct reporting line into the Regional Head of DTC & Digital, Arlo Europe

Key requirements:

• Fluent in German and English
• Based in Germany or UK
• Previous experience in Digital Marketing or working closely with Digital Marketing Teams responsible for SEA, SEO, social media, email marketing and affiliate marketing
• Minimum 3 years of work experience within the field of Digital Marketing or Digital Sales
• Experience in CMS content authoring (an advantage)
• Excellent knowledge of Google Analytics and ability to make data driven decisions to improve website performance metrics (GA4)
• Understanding of what influences customer behaviour on site. e.g. UX principles
• Experience working in a D2C ecommerce environment beneficial
• Excellent written and verbal communication skills
• Strong analytical and problem-solving skills
• Proficiency in utilising Office 365, Excel, PowerPoint, and Word etc.
• Committed, dedicated and a great teammate that works well collaboratively but will take the initiative to work independently and proactively drive tasks

• Passionate in Everything We Do: Our people have a sense of energy that is unmistakable, one that drives us to delight our customers and focus on creating impact quickly.
• Committed to Making a Difference: When we say we will do something; we deliver with excellence. We are accountable, focused and operate with discipline.
• Always Innovating: We believe that Innovation can be big or small; it’s a continuous state of mind that inspires us to think differently and always make things better. We are risk takers and we learn continuously.
• Winning as a Team: Our people know that by leveraging one another’s strengths, investing in and developing our team’s capability and by collaborating well, we will win.
• With Trust & Responsibility: Operating with integrity is core to our success. We are humble, honest and value deep mastery and expertise. We do the right thing, always.

Diversity & Inclusion

Verisure is an equal opportunities employer. We recognize the richness that diversity brings and encourage applicants from all backgrounds to apply. We champion an inclusive and collaborative culture and empower all employees to succeed and grow. Please reach out to us if you have any specific requirements throughout the recruitment process, we are happy to help.

We Are People Who Protect People

We are the leading provider of professionally monitored alarms for residential households and small businesses in Europe.

Peace of mind for families and small businesses

We believe it is a human right to feel safe and secure. We now protect more than 5 million families and small businesses. Our service includes 24/7 monitoring, expert verification and response, customer care, service and maintenance services, and professional technical support. As well as protecting against intrusion, we protect against fire, attack, theft, life-threatening emergencies and other hazards. Verisure people are dedicated and committed and provide what we believe is the best customer service in the industry.

Leading across a broad footprint

We are the leading provider of residential and small business monitored alarms in Europe. We operate in 17 countries across Europe and Latin America. Our business is driven by organic growth, based on our differentiated business model. We attract high quality customers. We work hard to ensure that our customers are happy. This contributes to an industry leading level of attrition and a long customer lifetime.

A technology-enabled human services company

Our 26,000 team-mates are the foundation of our company. Our business model combines technology and human expertise to protect people. We are a human services company. More than 80% of our colleagues interact with customers every day. This connection provides the insight that inspires our innovation. These insights are a source of advantage. We leverage these insights with the significant investment we make into product and service innovation. The close customer contact also fuels the pride which drives engagement.

35 years of experience – and many more to come

We have been protecting what matters most since 1988. Over that time, we have expanded beyond our roots in the Nordics and Spain. We now serve most of Europe and have also established a strong presence in Latin America. In 2017, to evolve our operating model, strategic innovation, operational excellence and access to talent, we opened our new Group headquarters in Geneva, Switzerland. In 2019, we formed a strategic partnership with Arlo, a world leader in connected cameras. Verisure acquired all rights to Arlo’s European business. This allows us to offer connected camera services in Europe as a complement to our professionally monitored security service. It also allows us to access new go-to-market opportunities in retail and e-commerce.