Assistant Brand Manager - Jack Daniel's Flavors (Fixed-Term Contract)
Job Details
Full Job Description
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Who We Are
We believe great people build great brands. And we know there
is Nothing Better in the Market than a career at Brown-Forman. Being a
part of Brown-Forman means you will grow both personally and
professionally. You will have the opportunity to solve problems, seize
opportunities, and generate bold ideas. You will belong to a place
where teamwork matters
and where you are encouraged to bring your
best self to work.
Many Spirits, One Brown‐Forman -
We believe that an inclusive culture, one that values the diversity
and unique perspective of each individual, allows us each to bring our
best self to work and leads to greater teamwork, creativity, and
trust.
Cultivating a Caring Culture - We know that
our strong culture is one of the many reasons people love working at
Brown‐Forman.
Enriching Life. Enriching Careers -
At Brown‐Forman, we craft products known for bringing people together.
Our employees have made us what we are today and are the reason for
our success. Do not just take our word for it. Brown‐Forman is
consistently recognized as a Great Place to Work® in countries around
the world.
Quote from Hiring Manager
Live
Boldly and Enjoy the Ride! A mantra Jack Daniel’s Team lives and
upholds daily. The pride and joy working for an iconic world class
badge brand is purposeful, fun and very rewarding! If you are curious
about what goes behind the scene in building an icon, from Lynchburg
to McLaren. Come and join Jack!
Meaningful Work From Day One
In the pursuit of our ambition to be the most valuable brand in the world, the Assistant Brand Manager is responsible for supporting the delivery of profitable growth for the Jack Daniel’s trademark.
This role will report directly to the Senior Brand Manager of Jack Daniel’s Flavours and actively nurture and support the development of marketing campaigns; advertising, activation and promotional programmes in the UK, all whilst managing internal and external stakeholders’ expectations. The role will have full ownership of the implementation and execution.
This is a fixed-term contract until January 15th 2025.
What You Can Expect
Business Planning cycle
●
Support the SBM in the delivery of the Strategy & Insights process and
its outcomes
● Work closely with teams to ideate innovative and
exciting brand activations which deliver against strategic
imperatives
● Support preparation of 3-year brand plan
presentations & be ready to present and take stakeholders on a
journey
● Be the go to liaison between Sales and Customer
Marketing teams by:
○ Upholding brand guardianship to ensure the
trademark is expressed consistently and ‘on-brand’, ensuring all
approvals are obtained ahead of the live date
○ Proactively
initiating regular cadence to help galvanize cross-functional
collaborations on projects and joint-business-plan
● Facilitate
the delivery of media plan from the briefing stage to the evaluation
stage, and be the interface between Media agency and the Brand
●
Foster strong relationships with external agencies across media,
creative and PR to ensure all creative and communication output are
laddering up strategically
Ownership of Implementations
● Work closely with Global and Regional teams to learn from
other markets successes and apply where and when relevant
● Keep
monitoring competitors’ activities and seek inspirations beyond
spirits categories, demonstrating curiosity to feed the planning
cycle
● Responsible for brand and experientials including
selecting the relevant events and how we show up (creatives) to
production and evaluation
Business performance & management
● Help with monthly brand performance reviews including
competitive set commentary
● Responsible for A&P management:
raising POs, recording, monitoring and maintaining spends at all times
to stay on budget
● Own the on-going post evaluations of brand
activities, so learnings can be applied to the planning cycle helps
drive marketing effectiveness and efficiency
What You
Bring to the Table
● Experience in marketing, either in
house or at the agency side
● Proven knowledge of managing
campaign activations and, preferably brand experientials
● Good
knowledge of P&L and budgeting
● Strong analytical skills and
attention to detail
● Experience in presenting to various
stakeholders
● A people’s person and empathetic; ability to
build strong relationships at all levels
● IT literate - MS Office
applications & Google application
● Photoshop editing skill is a
plus but not necessary
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
#LI-AS #Europe
Requisition Type:
EmployeeManagement Level:
ProfessionalGlobal Job Level:
P5Number of Openings Available:
1