B2B Marketing Manager

Full Job Description

The job entails overseeing marketing activities for a rapidly growing company in the leisure industry. Responsibilities include developing creative content, managing digital channels, and executing B2B marketing campaigns to generate leads and expand market presence.

Client Details

The company is a rapidly growing business in the leisure industry, characterized by its innovative approach and agile operations. With a team of 14 professionals based in Thame High Street, the company has experienced exponential growth, doubling in size annually for the past three years. They specialize in providing experience-capture video systems for various adrenaline-leisure locations worldwide, ranging from go kart tracks and ziplines to shark diving and supercars. Their dynamic and professional culture fosters creativity and encourages employees to contribute to the company's success.

Description

• Manage the company's website and digital channels, ensuring engaging and informative content.
• Develop and implement B2B print and digital marketing campaigns to generate and qualify leads.
• Create graphics, edit photos, and design various marketing materials such as advertisements and presentations.
• Produce and edit short videos for online use and sales purposes.
• Plan and schedule content to engage customers on social media and the company website's blog/news section.
• Collaborate with internal departments to establish campaign objectives and identify solutions to challenges.
• Research target audiences and propose new promotional strategies, including organizing exhibitions and trade shows.

Profile

• Driven and detail-oriented individual with a strong focus on achieving goals.
• Creative thinker with innovative ideas for marketing strategies.
• Excellent written communication skills with a knack for copywriting.
• Proficient in graphic design, with a portfolio showcasing previous work.
• Basic video editing skills and familiarity with filming/photography preferred.
• Experience or degree in marketing, preferably in a B2B environment.
• Proficiency in using tools like MailChimp, Salesforce, and social media scheduling software.
• Strong organizational and time management skills.
• Ability to collaborate effectively with internal teams and external agencies.
• Willingness to adapt and learn new skills, with a proactive attitude towards professional development.

Job Offer

• Competitive salary.
• Casual dress code and a modern office environment with artwork reflecting the company's experiences.
• Convenient location near Thame High Street with free parking available.
• Opportunity for hybrid remote work, providing flexibility in the working arrangement.
• Regularly organized company-funded events and experiences.
• Benefits package including a company pension scheme.
• Potential for performance-based bonuses.
• Full-time employment with a standard Monday to Friday schedule consisting of 8-hour shifts.
• Opportunities for professional growth and development, including training in relevant skills such as WordPress website management if required.