B2B Trade Marketing Executive

Full Job Description

Role : B2B Trade Marketing Executive – Castleford

Salary : up to £42K per annum

Working Hours : Monday – Wednesday 8:30-5 office based. Thursday - Friday working from home. 4pm finish Friday.

Benefits:

• 25 days holiday excluding bank holidays.
• Plus extra day annual leave given for Birthday.
• Opportunity to purchase up to 5 additional day holiday leave.
• Annual bonus scheme.
• Salary sacrifice scheme.
• WeCare subscription, providing 24/7 online GP, mental health support service, get fit programme and more.
• Discount and Recognition by Aon platform.

Elevation Recruitment Group - Marketing Division are excited to be working exclusively with a family run business who provide high quality, premium market leading products.

General overview:

We are currently looking to recruit an ambitious Senior B2B Marketing Executive, who will be responsible for developing and executing brand awareness campaigns, plan and execute stand space at a variety of trade and customer exhibitions, create materials for and support our internal training team and work with our customers to manage and coordinate marketing plans.

Reporting directly to the Head of Marketing the ideal candidate will be a creative thinker, task orientated and driven to get results. They will be able to support in conducting insightful market research to establish a marketing strategy that will effectively reach segmented target audiences. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.

The role will play an integrated part within the Marketing team and wider business departments such as our Sales and Product teams.

Responsibilities:

• Communicate with target audiences and build and develop customer relationship
• Managing public relations with trade magazines and industry bodies and institutions
• Organise and plan our presence at exhibitions, customer showrooms etc
• Working with the sales team on creating lead generation strategies via digital and traditional direct mail campaigns
• Managing digital content for both our branded website and customer’s sites, maintaining and updating customer databases
• Collaborating with our in-house Creative Lead to design marketing materials, e.g product launches, PoS, and campaigns to create awareness and developing the brand
• Managing digital marketing campaigns via social media platforms
• Create email campaigns, developing content appropriate for each customer segment, tailoring results based on open rates and engagement
• Track B2B marketing performance and return on investment and prepare weekly or monthly reports for management
• Monitor and report on competitor activity
• Work with the Head of Marketing to align business goals to Marketing activity, ensuring costs are in line with ROI
• Remain highly organised through appropriate tools (Asana) for task management success

Core Competencies

• Bachelor's degree in marketing or related field( (ideally)
• B2B marketing relevant experience
• Strong analytical, communication, time-management and creativity skills
• Strong ability to focus on customer/market and take initiative
• Experience working in a trade B2B environment