Brand Manager

Full Job Description

Job Title - Brand Manager

Salary - 45k-50k per annum plus bonus

Location - Hybrid but need to get to Head Office in Kings Cross few times a week

Our client is a Activeplay leisure park, where excitement, ambition, and Big-Time Fun reign supreme! We're on a quest for dynamic, creative, and dedicated individuals to join our team as we lead the charge in revolutionising the world of active play. Our marketing vision is our guiding star, empowering us to craft an irresistible leisure brand that seamlessly blends into the fabric of our communities, driven by our brand promise and unique story.

As part of our hero crew, your mission is clear: to bring unrivalled and memorable Big-Time Fun to our audiences through the brand. Cultivating brand love through truly innovative branded content, campaigns, and experiences. With a boundless energy and passion, you’ll mastermind and execute meticulously planned marketing campaigns that captivate and inspire. Together, let’s elevate the excitement of Oxygen Activeplay to new heights!

Key Responsibilities

•Take the lead and manage all brand development and activation initiatives. Ensure the brand story is clear, inspiring, memorable and coherent.

•Manage the end-to-end campaign process for all campaigns in the Oxygen marketing calendar (e.g. Easter, birthday parties, Holiday Club, Park refurbs and new site launches).

•Track and measure brand awareness and the impact of all brand initiatives and campaigns to enable reporting and evaluation.

•Be the most enthusiastic brand ambassador for Oxygen Activeplay, ensuring that brands standards are upheld everywhere. Infuse the company with creativity and innovation.

•Brief and oversee the production of all branded marketing creative such as gifs, graphics, images and videos.

•Build strong relationships across Oxygen Activeplay business units to ensure that everyone inputs timely, relevant work into the process to enable high quality branded customer facing interactions and experiences.

•Ensure that all products and proposition are marketed effectively across customer touchpoints to enhance P&L performance.

•Manage specific marketing channels: organic socials, influencers, media partners, out of home, in venue (park), outreach toolkits, door drops,

•Run a tight administrative ship with well organised plans, documents, an easy to access image and video library, budgeting, and more.

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