Brand Manager - Pepsi (30236)

Brand Manager - Pepsi

Location: Hemel Hempstead (Hybrid)
At Britvic we are on a journey to become the world’s most dynamic soft drinks company. As one of the UK’s leading players in the FMCG market we pride ourselves on setting high standards, being courageous and pushing ourselves to think outside the bottle.

From Pepsi to Tango, J2O to Robinsons, Britvic's brands have all become truly household names. Key to the success of our brands is a world class Brand Management team. 

Key Responsibilities:

1. To be part of the brand and cross functional team that creates and delivers the annual operating plan & budget
2. To monitor and analyse market, brand and competitor performance/activity and proactively recommend changes to the annual plan. Leading Brand review and performance conversations.
3. To lead the future innovation pipeline including new product launches, new limited edition and flavour strategies
4. To support the Marketing controller on the comms strategy and media planning for the 18month plan and for the longer term 5yr+ strategy
5. To lead on brand seasonal activation plans across both in and out of home – the big idea through to activation execution - leading internal and external agency cross functional teams.
6. A&P and budget management
7. To bring passion and energy to the team & champion the brand vision & strategy

Experience Required:

1. Branded commercial experience
2. Experience in managing commercial brand performance and understanding brand P&L
3. Strong track record in broad cross-functional project management and delivery
4. Experience in creating and applying consumer, shopper and category insights into brand strategy and actionable plans
5. Budgetary control of defined projects and programmes
6. Understanding and application of research information
7. Strong stakeholder management and leadership skills
8. Ability to interpret sensory and consumer research data and use this to guide product design is desired.

This will be an exciting, fast paced role within a great team that will give you the opportunity to enhance your strategic thinking and shape the future of an iconic area in soft drinks. In return, we can offer you a rewarding role with the opportunity to lead change, working with talented individuals in a vibrant business, combined with a strong package and excellent benefits.