Brand PR Manager

Full Job Description

ABOUT US

SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.

Join our growth story!

Are you looking for an exciting new move in your career? SHEIN ( is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world. From the United States to Singapore, SHEIN serves over 150 countries in over 20 languages, dedicating ourselves to delivering the best customer experiences, built by our family of SHEINers.

As a fast-growing business with an immediate need to innovatively build out our talent infrastructure, we're looking for a dynamic professional who is keen to work in an agile and evolving business environment. There's work, and then there's the work you're passionate about. The kind of work that's an extension of who you are. That's the work we do at SHEIN .

At SHEIN, we create a culture in which talent can access their full potential. We celebrate the individuality of our team members and work to build a safe and inclusive working environment where careers thrive. Our values consist of putting the customer first, going all out, responding quickly, continuously learning & innovating, and encouraging synergy & collaboration at all levels within the business.

If you feel like you belong, consider the job description below and apply today.

Come shine at SHEIN and join our growth story!

Responsibilities

• Work alongside the Senior Managers within Marketing team with UK and HQ to deliver the consumer PR strategies for SHEIN UK.
• Ensure consistent visibility of SHEIN core categories via organic media and social engagement.
• Lead the strategy for Product//Product curation. Focusing on delivering consistent and strong results both in print and online.
• Identify new opportunities and strengthen SHEIN's relationships locally and nationally, across Editor, Stylist, VIP, influencers, and Creator network.
• Manage day to day activity with PR agency, ensure timely supply of cut out images, gifting, showroom.
• Partner with business divisions when required to provide dual purpose support to the business - driving enhanced brand experience.
• Work alongside the wider SHEIN brand team, supporting them to ensure products and stories are always well represented and in the right publications both in print and online.
• Work alongside with Events team for offline activation.
• Be an expert in the Fashion landscape, and an ambassador for SHEIN internally and externally.

Requirements

• Strong background in consumer PR strategies with a deep understanding of the UK and HQ marketing landscape.
• Skilled in developing and executing content strategies, both in print and online, to maintain consistent visibility of SHEIN core categories.
• Proficient in building and nurturing relationships with various stakeholders, including editors, stylists, VIPs, influencers, and creators.
• Experience in effectively managing PR agency relationships, including coordinating image supply, gifting, and showroom activities.
• Ability to collaborate seamlessly with different business divisions and teams within SHEIN to enhance the brand experience and ensure effective representation in publications.
• In-depth knowledge of the fashion landscape, including trends, competitors, and opportunities, to position SHEIN effectively.
• Excellent written and verbal communication skills to develop and execute PR and communication strategies.
• Proficiency in analysing PR and marketing data, making data-driven decisions to measure strategy effectiveness.