CRM Specialist

Job Title:

Digital Marketing Specialist

Location:

Altrincham, Manchester

Reporting to:

Senior Digital Marketing Executive

Working for Banner

Banner Ltd is the UK’s leading supplier of school uniform and sportswear, renowned for its high level of service, product choice, quality, and year-round stock availability. We are an ambitious team of c.360 people across two business divisions: wholesale and retail, and work with an extensive network of retail/e-tail/online partners.

Our Wholesale business is located across 3 sites, Trowbridge (HQ), Altrincham and Seaham. Our Retail business is headquartered in superb offices close to Altrincham town centre and has around 40 office and store locations around the country.

Banner is private equity owned and has invested considerable resources in developing the leading digital offer in our market. As a result, we have an ambitious digital change agenda, stewarded by a Digital Advisory Board and strong sponsorship from our CEO. We are implementing CRM across all our business and have partnered with Gravitai as our external development partner. We have several exciting, cutting edge projects in progress and in plan which are pivotal to the Group’s commercial success. 

This challenging change agenda is supported by our internal commitment to empower colleagues, provide outstanding careers and make Banner a truly great place to work. We want to grow our team with diverse, collaborative, enthusiastic and ambitious talent: - people who want be part of something special .

Summary of this position

A year ago, we invested in digital marketing as part of our Ecommerce team and seen strong return for our investment, and we are now looking for someone to help us to continue our journey and provide support to our senior digital marketing specialist.

A detailed, data driven specialist you will be responsible for building our customer data segmentation in our CRM application and supporting the setup of campaigns and reporting. Working closing with the Senior digital marketing executive and our marketing and sales team and liaising with IT where necessary to get data or test integrations or changes driven into the CRM application by the digital development team.

We are planning to invest more in the team and as these plans are finessed and implemented, opportunities for your career growth will be clear. We are specifically looking for someone with unquestionable CRM skill and brilliant communication and coordination abilities, to take a pivotal role in the overall Ecommerce function in support of the Head of Ecommerce.

Are we right for you?

To be successful with Banner you will be positive, dynamic, professional, courageous, and collaborative.

You will be:

·        An Excel wizard

·        Detailed oriented

·        Well organised and good at managing their work time

·        Clear communicator with a drive to self-learn

To apply you will need to:

·        Experienced in email marketing and building sent lists and delivering reports

·        Comfortable with data cleansing, modelling, segmentation and following standards

·  Able to build emails from templates and code HTML/CSS to edit email content as necessary

·        Used Google analytics and email performance reports and able to provide insights to drive sales

Advantageous but not essential skills and experiences:

· Experience with SQL

·        Experience with Power BI or other business intelligence tools

·        Experience in other digital marketing channels like SEO, PPC or Social Media Marketing

·        Writing JavaScript and using Google tag manager

What you can look forward to:

·        Salary up to £30k depending on experience

·        Birthday off

·        Flexible working hours and work from home

·        Off peak early finishes on Fridays (October-March)

·        Regular socials

This job description is a tool to help both the Company and the individual understand the main responsibilities of the role. It is not intended to be an exhaustive or complete list of all possible tasks. Everyone is expected to be flexible in his or her approach and to take on tasks as reasonably requested.