Campaign Marketing Manager - Permanent

Role: Campaign Marketing Manager

Team: Marketing

Package: Pension, Unlimited leave, Flexible working

Location: Hybrid - London based

Salary: up to £45,000 per year

About Corndel:

Do you want to deliver meaningful impact at scale? Be part of a community that is purposedriven? In an inclusive, hugely ambitious and successful team.

This is a fantastic opportunity for a campaign marketer to build engagement that creates real

value for professionals, helping to solve strategic challenges for organisations and helping fuel our

growth.

Corndel is an award-winning strategic skills partner, recently honoured as Apprenticeship Provider

of the Year. Our mission? To shape a world where everyone is empowered to be their professional

best. We do this by partnering with a stellar list of clients including Gymshark, Unilever, The NHS,

Aston Martin, Cancer Research UK, John Lewis and The NSPCC.

As one of the fastest-growing companies in the UK, we've already inspired and developed over

for succeeding in today's ever-changing world of work: leadership, data, and technology. Our

learners love us, rating us 9/10.

If you're a proactive go-getter looking to step up your career, this is your stage. At Corndel, we don't

just offer jobs; we offer careers filled with purpose, growth, and heaps of fun. Don't just take our

word for it; our open, flexible, entrepreneurial culture means 92% of the team recommends working

for us.

The role:

This is a fantastic opportunity for an ambitious campaign marketer to join an awardwinning company, which is breaking new ground in developing people through professional

apprenticeships and workplace training .

The role of the Campaign Marketing Manager is to work directly with the campaign team, the

wider marketing team, and sales teams, to engage and nurture target accounts through the design

and delivery of multi-channel campaigns. A significant emphasis of this role will be on strategic

growth in new markets, particularly focusing on the third sector and the NHS.

The focus will be on raising Corndel’s profile among our target decision makers; engaging them

with relevant, insightful content, activations and compelling opportunities to engage with us.

Responsibilities include:

• Design and execute result-driven B2B marketing campaigns tailored to target buyer

personas

• Clearly and strategically brief design and creative, ensuring that campaign messages are

aligned with our brand voice and visual identity, resonate with our target audience, and are

optimized for conversion and engagement.

• Work closely with the sales, content, and product teams to align campaign strategies with

business goals.

• Monitor, analyse, and report on campaign performance metrics. Use data-driven insights

to optimize and refine campaign strategies.

• Collaborate with the content team to create compelling collateral such as case studies,

insight reports, marketing emails, and thought leadership articles.

• Implement strategies to generate and nurture leads, ensuring a steady pipeline for the

sales team.

• Expertly leverage Paid Social campaigns on LinkedIn, targeted email marketing, and

strategically chosen events to reach and engage our audience.

• Oversee budget for your campaigns, ensuring maximum ROI on marketing spend.

• Keep abreast of the latest trends, tools, and best practices in B2B marketing and the skills

and training sector.

About You:

• Thinking strategically, you can see the bigger picture and design campaigns that align with

larger business objectives.

• You are not content to do things how they have always been done. Your curiosity guides

you. Your work is brave and remarkable.

• You thrive in environments where your success is measured by tangible outcomes and

KPIs.

• You believe in the power of teamwork and can collaborate seamlessly with cross-functional

teams.

• As an exceptional communicator, whether it's writing a campaign brief or presenting

results to stakeholders, you communicate clearly and effectively.

• You are a continuous learner and the ever-evolving nature of marketing excites you, and

you're always upskilling and staying updated with industry trends.

• You feel comfortable and proactive in a scale-up setting, ready to contribute to a fast-paced,

entrepreneurial culture.

• You understand that the success of a campaign often lies in the details, ensuring that no

stone is left unturned in your planning and execution.

Experience and Skills:

Essential:

• 3-5 years of marketing experience, with a proven track record of developing and executing

successful B2B strategies.

• Demonstrated experience in achieving strategic objectives through a strong focus

on the buyer journey.

• Highly organised with an ability to manage resources and budgets

• Experience of using a CRM and MAP (Hubspot or similar) to inform and manage campaigns

• You are metric-driven and have the ability to draw insight from complex marketing data

• Excellent stakeholder management skills

• A starter-finisher who can manage the hands-on delivery of campaigns

• Excellent verbal and written communication skills, with an eye for detail

• A creative thinker with the ability to create engaging campaigns

Desirable:

• Experience marketing to charities, NGOs, membership organisations and the NHS

• Experience in the training/skills industry or working with HR buyers

• Experience using ABM platforms such as Demandbase and Six Sense

Why join Corndel?

• We're committed to having a fully inclusive, welcoming and safe culture and always striving

to improve.

• We provide an environment that is truly flexible and supportive, somewhere you will have

autonomy over your role.

• We're a leader in our field, with quality and excellence at the heart of what we do.

As part of our commitment to create an inclusive workplace where all colleagues can be their true

selves, excel in their roles and progress in their careers, we recognise the importance of embracing

the diversity in the working population and making Corndel a fully accessible employer.

As Corndel is a Disability Confident Employer, we make sure that a fair and proportionate number

of disabled applicants who meet the minimum criteria for a job will be offered an interview. If

you would like to be considered under this scheme, when submitting your application, please

select the appropriate option to let us know that you have a disability. Please note this does not

mean that all disabled people are entitled to an interview, in some recruitment situations such as

peak times, we might need to limit the overall numbers of interviews we offer.

If you have a disability that might affect any stage of the recruitment process, please let us

know about any help or reasonable adjustments you need before any interview or assessment.

We’ll work with you to make sure any appropriate support is in place and make the application

process a more positive experience.

Corndel is committed to safeguarding and safer recruitment practices, and will undertake pre-employment checks on the successful candidate, including Enhanced DBS Disclosure and a Barred List Check.

For more information contact [email protected]