Customer Marketing Manager - Wholesale (Flexible location across England)

Full Job Description

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Who We Are

Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table!

Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

Enriching Life. Enriching Careers- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognised as a Great Place to Work® in countries around the world.

Quote from Hiring Manager

''As a member of the Customer Marketing team, you will be responsible for maximising value and commercial impact for our portfolio of brands with key Customers. In addition, you will be responsible for driving the activation strategies for your assigned channels and/or groups of customers within the UK market.''

Meaningful Work From Day One

The role collaborates with key stakeholders across sales, marketing, BBI (Brand and Business Insights) and IMC (integrated marketing communications) to develop best-in-class activation strategies and executions. The collaboration will involve creative development, outlet/in-store focused media planning, onsite activity planning and execution, which aligns with a customer fascia/retailer approach. 

You will be able to demonstrate the ability to combine a strategic business approach while managing multiple projects at any given time.

What You Can Expect

• Support the delivery of the commercial, financial targets versus annual budgets.

• Prioritise key tasks and provide thought leadership across the assigned channels/group of customers.

• Develop channel and customer-specific marketing plans that address the brand portfolio, consumer and customer opportunities in collaboration with colleagues in Brand and Sales.

• Contribute to the monthly business planning review, highlighting any opportunities or risks associated with your customer marketing plans.

• Develop scalable digital programs which are customer-driven, operationally easy and consumer-facing.

• Support the Sales team in managing customer P&Ls through understanding the impact your customer marketing activations have in contributing to driving the B-F UK strategy to ‘Make It A Double’.

• Input into the situation analysis of customer, business issues and opportunities across the portfolio to inform the customer and channel activation strategies and plans to unlock value growth.

• Manage and track customer marketing activations budgets vs agreed brand and customer spends, ensuring that all activation stays within budget and customer remit.

• Pre & post evaluate outlet activations to ensure they deliver against agreed KPIs, Critical Success Factors and ROI. Input activity insight and customer-specific learnings into the development of annual cycle plans.

• Develop long-term key customer relationships with Customer Buying and Marketing teams to ensure that brand/shopper activations are meeting customer strategies and challenges.

• Actively and regularly visit the trade, including different channel concepts and seminars, and champion the accounts within your remit. Gain an in-depth understanding of the operational challenges experienced on a day-to-day basis. 

What You Bring to the Table

• Demonstrable Customer understanding and insight experience.

• Demonstrate the ability to develop tenders, annual plans and bespoke activations within a Customer Marketing role.

• Project management, including budget and matrix team resource planning.

• Excellent commercial acumen.

• Excellent analytical and conceptual skills, being able to translate insight into new ideas and strategies and recommend changes for growth.

• Excellent presentation and communication skills.

• Self-starter with proven ability to identify issues and projects, plan and prioritise.

• Demonstrate an ability to organise and manage multiple projects to completion by specific deadlines.

• Collaborative team player.

What Makes You Unique

• Good interpersonal skills; able to develop and maintain effective working relationships with all levels of internal and external contacts and with diverse cultures.

• Prior experience in beer, wine and spirits, trade operational experience or FMCG companies.

• A clear understanding of the path to purchase and sales funnel.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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