Digital Account Director - British Airways (31393)

About the Role

We are looking for a brilliant Digital Account Director, to join us at MG OMD, a multiple award-winning media agency and Campaign’s 2022 Global Agency of the Year. The role is permanent and joining a close knit and collaborative team working across all media. 

You will work on the British Airways team who have been an MGOMD client for nearly 3 years. The role will be responsible for coordinating digital channel planning across some of British Airways’ most important briefs, including their year-round approach to demand conversion and their high-profile brand, premium and short haul activity.

We are looking for an enthusiastic, engaging, media expert with a strong experience in digital channels. The role will work as part of the client team and closely with the Head of Digital. A focus will be to drive and coordinate overall digital planning with the support of a large, wider team of digital specialists across Display and Social. The specialists’ teams work predominantly on activity targeted at UK audiences, but also place activity in key global markets to drive flight bookings from key markets such as the US, India and Europe.

About You

The successful candidate will have experience of working with clients and specialists on Dynamic Creative Optimisation and the ability to manage complex numbers of stakeholders to coordinate responses to briefs.

Key Skills

• Experience in planning digital channels
• Understanding of social and display best practice.
• Work with key media owners and platforms with the digital and display market
• In platform knowledge not essential but a real benefit in managing inputs from specialists’ teams.
• Great interpersonal skills in managing client, creative agency, and 3rd party suppliers.
• The ability to manage expectations upwards and outwards within the wider team during key projects (Sales periods, annual planning, quarterly planning).
• A Proactive, inquisitive mindset focused on continually improving performance for the agency and client.

Be Your Best Statement

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at to let us know how we can support you.

About MG OMD .

• MG OMD is the second-largest media agency in the UK. We are focused on creating difference that matters for our clients by delivering innovative, effective, and award-winning work and campaigns.
• We are the most awarded media agency in both the history of the IPA Effectiveness Awards and Thinkbox’s TV Planning Awards and are currently Media Week’s Agency Partner of the Year for the third consecutive year and Thinkbox’s TV Planning Agency of the Year for the second year running.
• However, we wouldn’t be here without our biggest point of pride, our people. We strive to create an amazingly collaborative and diverse culture and support our people with best-in-class learning and development programmes too. Our learning, development and wellbeing programme has been IPA CPD Gold accredited for 12 consecutive years. We were also immensely proud to be named in  the Sunday Times Best Places to Work List for 2023 with an impressive 84% engagement rate.

DE&I statement

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

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