Digital Marketing Coordinator

Full Job Description

Digital Marketing Coordinator

Gatehouse Bank plc, England, United Kingdom (Hybrid)

London

Role purpose

The Digital Marketing Coordinator oversees the day-to-day operational digital marketing needs of the Bank; helping to create, implement and manage both content and functionality for the Bank’s website and other digital/e-commerce initiatives. They will also undertake tracking, analysis and reporting of all digital activity and provide data driven recommendations.

Given the nature of the department, demonstrate a flexible approach and be prepared to occasionally work outside normal office hours, coupled with some UK travel.

Key responsibilities

• Work closely with the Head of Marketing in the development of both content and functionality for the Bank’s website and other digital/e-commerce initiatives.
• Work closely with the Marketing Manager in the launch and promotion on the website of new savings, finance and ancillary products and services.
• Co-ordinate the implementation of new website content/functionality. This may include working with external agencies, internal liaison, design & copy co-ordination, compliance approval and internal & external communications.
• Co-ordinate the Bank’s paid digital media advertising activity. Undertake both website traffic analysis (via Google Analytics) and enquiry analysis and produce reports. Provide data driven conclusions and recommendations.
• Using SEO via the website CMS (Content management system) to improve the Bank’s organic search listings for key words.
• Undertake regular analysis of all digital activity, including customer surveys and produce reports on a weekly, monthly and quarterly basis.

Skills required

• Experience of updating and managing websites via content management systems (CMS). Digital marketing experience (including email software, Google Analytics, SEO & paid media) and exposure to the website development process.
• Experience of co-ordinating digital marketing activity in a commercial environment.
• Tech savvy with a strong working knowledge of MS Office software.
• Strong analytical and data reporting skills
• Good copy skills – copywriting/editing & proofing, with an excellent eye for detail.
• Highly organised, numerate, computer literate, with strong communication skills (both written & verbal).

Beneficial skills, knowledge, and experience:

• Experience of managing content on Video based platforms (YouTube & Vimeo)
• Experience of using and managing online survey platforms
• Experience of UX development & implementation
• Experience of A/B testing website landing pages and/or emails.
• Use of Adobe Creative Suite products – InDesign, Photoshop, Illustrator and Premiere Pro
• Experience of managing content on Social Media platforms
• Project management skills

About us

Founded in 2007, we are a challenger bank that operates in accordance with Shariah principles, with offices in London, Milton Keynes and Wilmslow. We’re one of the fastest growing banks of our kind in the UK and are a subsidiary of Gatehouse Financial Group Limited.

We offer personal and corporate savings products and finance for UK residential and commercial property, in addition to sourcing and advising on UK real estate investments.

Our way of operating is stable, transparent, and shares risk and reward in an equitable way. That’s why we talk about balanced banking.

Additional details

We offer a highly attractive reward package; the typical benefits include:

25 days holiday entitlement increasing with service

Pension Plan

Private Medical Insurance

Dental Cover

Income Protection

Life Assurance

Employee Referral Bonus

Gatehouse Bank is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

Please be advised that we have an appointed recruitment partner, The Curve Group, to manage our recruitment process and give candidates the best possible experience in pursuing a career with Gatehouse Bank. The personal details you have shared with us may be processed by The Curve Group on behalf of Gatehouse Bank. Full details of their Privacy Policy can be viewed by using this link