Digital Marketing Executive (Website/SEO)

 

Job Title: Digital Marketing Executive (Website/SEO)

Location: Hybrid/Birmingham UK

Salary: £27,000

 

Why do we want you?

We are looking for analytical, logical and data hungry marketer to join our award winning marketing team. You will drive both organic and paid performance for the ICA and CLTI websites through SEO , content marketing , digital advertising (Search engines and social) and User Experience. You will also support with the campaign planning and marketing of new and existing ICA and CLTI products across the whole marketing mix .

 

About us

Wilmington plc  is a company with a difference. Our core purpose is helping our customers to do the right business in the right way. Over the years we’ve grown by acquisition developing a portfolio of businesses who provide and regulatory compliance and governance solutions to enterprise customers and professionals across the globe.

 

The International Compliance Association and CLT International are the two Wilmington brands for which you will be providing marketing services.

ICA is the leading professional body for the global regulatory and financial crime compliance community. 

CLT International specialises in the design and delivery of certificated professional qualifications in the field of trusts and estates and wealth management.

We are looking for analytical, logical and data hungry marketer to join our award winning marketing team. You will drive both organic and paid performance for the ICA and CLTI websites through SEO, content marketing, digital advertising (Search engines and social) and user Experience. You will also support with the campaign planning and marketing of new and existing ICA and CLTI products across the whole marketing mix.

 

You will need experience working with content management systems and search engine optimisation.

 

Key Responsibilities:

• Creating and optimising web pages on the ICA and CLTI websites
• Analysing statistics and trends via GA4
• Improving sites with tools such as Site Improve and SEM Rush
• Performing A/B testing with optimisation tools
• Keyword research
• Supporting with marketing campaigns for ICA and CLTI products including copy writing, digital asset and video creation
• Google and Bing AdWords advertising
• Support with the marketing of external and internal events
• Keeping on top of the latest digital marketing trends, researching competitors and suggesting ideas to improve our digital presence

We always support colleagues to develop their skills but to be successful in this job you really do need to already be able to tick most of these boxes...

 

We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.

 

You will also need;

 

• Experience in the same or similar role
• To be comfortable immersed in data, analysis and insight across multiple channels including, user experience, SEO, PPC, Social Media and more.
• A degree, professional qualification or marketing apprenticeship (Level 3+) is desirable
• Working knowledge of Google Analytics 4
• An excellent level of written English and creative writing skills
• Knowledge of CMS platforms and digital tools
• Creative design skills are an advantage but not essential
• Attention to detail and high quality of work
• To be highly collaborative and able to work as part of a team.
• Experience using a CRM is desirable 

You are naturally creative and innovative and have the ability to empathise with others to understand their needs and motivations. You are a strong communicator both verbally and in writing and have an amazing attention to detail. You are planning focused and are comfortable managing multiple projects and deadlines.

Find what you’re looking for

We are ambitious and inclusive, filled with integrity and curiosity.  We are Wilmington PLC. Are you? Join us and achieve more within your career with mutual respect, support and fair rewards.

 

What we’ll give you

When you join us, you’ll be able to utilise hybrid working, and receive benefits that include a performance-related bonus, pension, life assurance, additional holiday purchase, healthcash plan, subsidised gym memberships, cycle to work scheme, discount vouchers and access to wellbeing resources.

 

Bring what makes you unique

We value diversity and embrace the unique experiences, knowledge, and perspectives that drive innovation and creativity throughout Wilmington PLC. Our goal is to build a positive culture that showcases individuality and supports everyone, including those with disabilities. We shortlist all applicants who meet our essential role criteria, in addition we guarantee an interview for all disabled applicants who meet the essential role criteria.  If you would like to be considered for this scheme, you require an alternative method of applying, or require any reasonable adjustments please contact us: 

 

Since 2001, we’ve been  enhancing the knowledge, skills and behaviour of over 150,000 professionals in 152 countries. Join us, and you’ll immerse yourself in a business full of variety and make a tangible impact in our sector by contributing to the training that build careers and prevents future financial and associated crime. If you are looking for a company that values curiosity , variety and flexibility , then look no further. You'll find it at ICA .

 

The Legal Bit!

 

*Please note that this role may remain advertised until an offer of employment has been made.

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