Director Of Communications And Public Relations - Voluntary & Remote *****For London Based Applicants Only *****
Job Details
Full Job Description
Company Description
International Women’s Initiative (IWI) is an organisation which
raises awareness of the threats to the human rights of women across
the globe and to promote and assist in the achievement of gender
equality. Since 2012, IWI has worked to eradicate and educate on human
rights violations against women. We take our values very seriously and
believe that we cannot one day have equality without transparency,
collaboration, inclusiveness, integrity, or tenacity.
Job Description
The Director of Communications
and Public Relations will be responsible for planning, development and
implementation of all of IWI’s marketing strategies, marketing
communications, and public relations activities, both external and
internal. Oversees development and implementation of support materials
and services for chapters in the area of marketing, communications and
public relations. Directs the efforts of the marketing, communications
and public relations staff and coordinates at the strategic and
tactical levels with the other functions of IWI.
The position
reports to the Executive Director and serves as a member of the senior
management team. This position participates with the Executive
Director and other management staff in charting the direction of IWI,
assuring its accountability to all constituencies, and ensuring its
effective operation. Within IWI, the Director of Communications and
Public Relations has primary working relationships with the Executive
Director, senior management team, staff of the Marketing,
Communications and P.R. function. Outside the agency, the position
coordinates, primarily, with the media.
Principle
Accountabilities
Marketing, Communications and Public
Relations
Responsible for creating, implementing and
measuring the success of:
o a comprehensive marketing,
communications and public relations programme that will enhance IWI’s
image and position within the marketplace and the general public, and
facilitate internal and external communications; and,
o all IWI
marketing, communications and public relations activities and
materials including publications, media relations, client acquisition
and so forth.
Ensure articulation of IWI’s desired image and
position, assure consistent communication of image and position
throughout IWI, and assure communication of image and position to all
constituencies, both internal and external.
Responsible for
editorial direction, design, production and distribution of all IWI
publications.
Coordinate media interest in IWI and ensure
regular contact with target media and appropriate response to media
requests.
Act as IWI’s representative with the media.
Coordinate the appearance of all IWI print and electronic materials
such as letterhead, use of logo, brochures, etc.
Develop,
coordinate and oversee programmes, technical assistance and resource
materials to assist chapters in the marketing, communications and
positioning of their activities.
Provide counsel to chapters
on marketing, communications and public relations.
Ensure
that IWI regularly conducts relevant market research and coordinate
and oversee this activity.
Leads projects as assigned, such
as cause-related marketing and special events.
Planning and
Budgeting
Responsible for the achievement of
marketing/communications/public relations mission, goals and financial
objectives. Ensure that evaluation systems are in place related to
these goals and objectives and report progress to the Executive
Director.
Develop short- and long-term plans and budgets for
the marketing/communications/public relations programme and its
activities, monitor progress, assure adherence and evaluate
performance.
Recommend short- and long-term IWI goals and
objectives to the Executive Director.
Develop, implement and
monitor systems and procedures necessary to the smooth operation of
the marketing/communications/public relations function.
Keep
informed of developments in the fields of marketing, communications
and public relations, not-for-profit management and
governance.
Organisational Strategy
Work with
senior staff, other staff and volunteers to:
o develop and
maintain a strategic perspective - based on marketplace and
constituent needs and satisfaction - in organisational direction,
programme and services, and decision-making;
o and, ensure the
overall health and vitality of IWI.
Help make sure that
IWI’s philosophy, mission and vision are pertinent and practiced
throughout IWI.
Develop and coordinate means to seek regular
input from IWI’s key constituencies regarding the quality of
programmes and services and IWI’s relevance.
Help formulate
and administer policies to ensure the integrity of IWI.
Act
as an internal consultant to bring attention and solutions to
institutional priorities.
Managing
Maintain a
climate that attracts, retains and motivates top quality personnel,
both paid and volunteer.
Recruit, train, appraise, supervise,
support, develop, promote and guide qualified personnel, both paid and
volunteer.
Ensure effective management within the marketing,
communications and public relations function, with provision for
succession.
Design, support and oversee cross-functional
teams throughout IWI.
Effectively enable volunteers and staff
so they can take action on behalf of IWI by:
o transmitting
IWI’s values, vision and direction;
o engaging people in the
meaning of IWI;
o respecting and using the skills, expertise,
experience and insights of people;
o providing direction and
resources, removing barriers and helping develop people’s skills;
o articulating expectations and clarifying roles and
relationships;
o communicating which includes helping people
transform information into knowledge and learning;
o
encouraging people to question organisational assumptions and ask
strategic questions; ensuring quality decision-making;
o
anticipating conflicts and facilitating resolution;
o engaging
people in process as well as tasks; encouraging people use their
power, practice their authority, and accept their
responsibility;
o modelling behaviour and coaching people to
success.
Requirements
Demonstrated skills, knowledge
and experience in the design and execution of marketing,
communications and public relations activities.
Strong
creative, strategic, analytical, organisational and personal sales
skills.
Experience developing and managing budgets, and
hiring, training, developing, supervising and appraising
personnel.
Demonstrated successful experience writing press
releases, making presentations and negotiating with media.
Experience overseeing the design and production of print materials and
publications.
Computer literacy in word processing, data base
management and page layout.
Commitment to working with shared
leadership and in cross-functional teams.
Strong oral and
written communications skills.
Ability to manage multiple
projects at a time.
Qualifications
Minimum of 5 years experience in marketing, communications or public
relations with demonstrated success, preferably in the not-for-profit
or association sector.
Bachelors degree in journalism,
marketing, public relations preferred. Graduate degree in a related
field is desirable.
Experience working with volunteers is
desirable.
Significant communications experience that
includes a blend of advocacy and media relations
A strong
track record of positioning an organisation to achieve tangible
outcomes in a competitive communications environment
Ability
to coach and support senior leaders as spokespersons
Proven
experience as Marketing Director
Excellent leadership and
organising skills
Analytical and creative thinking
Up to speed with current and online marketing techniques and best
practices
Thorough knowledge of web analytics (e.g. Google
Analytics, WebTrends etc.) and Google Adwords
Additional Information
All your information will be kept confidential according to EEO guidelines.
Time Commitment: The minimum commitment is an average of 10 hours per week including a weekly one on one meeting with supervisor.
How to Apply: Please apply through smartrecruiters. You must apply with a CV and cover letter that outlines why you think you are suitable for this position (please refer to the requirements for this position). Additionally please stipulate how many hours you are able to contribute to IWI a week. If your application does not fulfil these requirements it will not be considered.
You can send your cv on HR Email address given on our IWI website.