Global Senior Marketing Manager - Pepsi Lipton

Full Job Description

Please Note: The deadline for applying is 23.59 the day before the job posting end date.

JOB TITLE Global Senior Marketing Manager - Pepsi Lipton

LOCATION Kingston

WORK-LEVEL 2C

 
JOB PURPOSE  

Pepsi Lipton is a joint venture between Unilever and PepsiCo to manufacture and sell RTD ice tea across the world. At 3 Billion Dollars plus of revenue, Pepsi Lipton is the global leader in Iced Tea. It has a broad portfolio of core brands (with Lipton, Pure Leaf, Brisk, each worth over $1 billion in Retail Sales Value) and emerging brands in trending segments like Tazo. Caught in the sweet-spot of macro trends re-shaping the broader liquid refreshment market... Iced Tea is an on-trend, rapidly growing and increasingly competitive refreshment segment. Leveraging our core strengths of Brands, Tea capabilities, GTM advantages and our amazing blend of talented people…Pepsi Lipton will lead for the future of iced tea with an ambitious program to drive hyper-relevance across brand, portfolio, product, channels and geographies.

As a company in its own right, the joint venture has its own board of directors.  As a global organisation the variation in countries, bottlers and manufacturing sites makes this a very exciting place to work. We have 5 regional organisations operating across North America, Europe, Latin America, AMESAA and NASEA and we are constantly breaking new ground with launches into white markets.

Whilst we have the backing and support of our two parent companies, our entrepreneurial set up gives us real autonomy. Our roles are broad, our responsibilities big and our experiences even bigger.  We have high visibility and great exposure – to senior leadership and to talented colleagues all over the world. It means we need to be impactful, smart influencers.  And it means that we can get involved in the end-to-end business in a way that’s just not possible at our parent companies.

So, if you want to really challenge yourself, and experience a whole new way of working without leaving your parent company, this could be the perfect place to take your career to the next level. 

RESPONSIBILITIES  

They will lead

• Category strategy and Future of Tea innovation strategy for Pepsi Lipton
• Lipton Masterbrand Equity and Global Communication programmes
• Strategic Big Bets for the JV (Eg: Sugar reduction program)
   

The role reports into the Head of Global Marketing.

• Responsibility to sharpen and manage the outlook of total Ice Tea portfolio for Pepsi Lipton
• Lead Lipton Masterbrand Programs: New positioning and BCI launch, New sensorial Signature, New design ID
• Lead global led purpose SAY and DO programmes across regions, including partnerships with NGOs, relevant brands, and organizations
• Strategically shape and advance the category strategy, destination roadmap across brands for the JV including collaborating with regions to land in market
• Develop total brand benefit platforms, enablers, working closely with the CMO and brand leaders (eg sugar reduction)
• Partner with the CMO to create the annual plans and creating a clear marketing priorities scorecard
• Critical partnerships with R&D, Insights, and Regional Marketing teams

ALL ABOUT YOU  

• Deep experience in brand craftsmanship, positioning, and communications development
• Demonstrates clear consumer insight, analytical skills, and breakthrough thinking; Ability to turn insights to ideas and growth opportunities
• Demonstrates high level of creativity and great collaborative relationships with creative and design agency partners
• A strategic thinker, who has deep understanding of 3 C’s (Consumer, Customer, Competition), trends, practices, information and insights impacting the business, enabling sound decisions to be made. 
• Proven experience and ability in strategic framing, measurement and operationalization (strategy into action).
• Skilful at navigating a complex, matrix dual-company organisation to drive clarity, alignment and accountability
• Core aspects underpinning all skills: Leadership, Proactivity, Curiosity, Ability to challenge the status quo, Creativity, Obsession with brands & consumers
• Capability in development of strategic documents and decks, and stakeholder influencing
• Proven leadership experience in regional or global brand management roles
• Confident leader who has strategic influencing skills to drive teamwork and alignment with cross-functional/cross-divisional/ agency teams and senior stakeholders
• Experienced level: project management, leading agencies, strategic data analysis, brand performance tracking & management
• Adept at working in an international environment
• Solid presentation, “sell-in” and clear communication skills

NOTES

Please apply via this portal as e-mail applications may not be processed and include your Future Fit Plan if possible.

By applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions.  

Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact your Talent Partner Wes Scott Wes.Scott @unilever.com   

What we offer

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. 

Diversity at Unilever is about inclusion, embracing differences, creating possibilities, and growing together for better business performance. We want to push boundaries, and have the flexibility needed to keep adapting in an ever-changing, more dynamic world. This means giving full and fair consideration to all applicants, regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

As part of your hiring journey, we are happy to support requests for reasonable adjustments, to improve your recruitment experience.

To find out more, including more information about our Employee Resource Groups, please click here .

Relocation to the UK  

Please be aware if you are applying for this role from outside the UK, if successful, your application will be treated as a self-initiated Change Location Outside of Country (CLOC) transfer. This means any relocation costs must be self-funded with the potential to reclaim some specific pre-approved expenses up to £5,000. Please speak to your Talent Partner if you have any questions.