Head of Branding

Head of Branding

Up to £100,000 + Benefits

Manchester, Media City

Head of Branding / 25 days holiday plus bank holidays / Hybrid working / comprehensive benefits plan

Are you a seasoned brand strategist or brand manager ready for an exhilarating new challenge? We are seeking a dynamic and forward-thinking individual to join a Digital Marketing Agency as the Head of Branding. In this pivotal role, you will be at the forefront of shaping the identity and success of a diverse portfolio of brands. If you are a highly motivated, creative thinker with a passion for branding, we invite you to explore this opportunity to lead and inspire within this marketing team.

Responsibilities:

As the Head of Branding, you will be responsible for the following:

• Market Insight: Gather insights from sales and customer service teams, analyse customer behaviour, and leverage market trends to define and refine client's brand positions.
• Strategic Planning: Craft distinctive and differentiated brand positioning strategies for each brand within the portfolio, ensuring alignment with market research.
• Collaboration: Collaborate closely with Creative Services to develop and adjust brand guidelines that reflect the essence of each brand.
• Competitive Analysis: Conduct in-depth research on competitors' brand strategies, using them as a benchmark to devise innovative countermeasures and maintain or expand market share.
• Relationship Building: Cultivate strong, collaborative relationships with internal and external partners to drive brand success.
• Performance Analysis: Evaluate the performance of each brand and deliver data-driven reports on brand equity to senior stakeholders.
• Brand Architecture: Create comprehensive brand architecture, including messaging, logos, campaigns, and creative materials.
• Campaign Execution: Support the delivery of compelling and profitable brand campaigns across all marketing channels.
• Integrated Strategy: Contribute to the development of integrated brand strategies tailored to each client.
• Team Support: Mentor and support all marketing teams in embracing and embodying brand positioning.
• Brand Values: Ensure that the client's brand values, positioning, and promises are clearly understood and upheld.
• Influence and Motivation: Possess the ability to inspire, influence, and motivate individuals at all levels within the organisation, fostering an environment that values diverse perspectives.
• Market Insight: Exhibit a strong desire to delve deep into product knowledge, understand customer needs, and grasp market dynamics using data-driven insights.

Requirements:

• Experience: A minimum of 8 years of demonstrated expertise in a Brand Strategist or similar brand management role.
• Strategic Portfolio Design: Proven experience in strategic brand portfolio design.
• Adaptability: Thrive in a fast-paced and ever-changing environment, demonstrating a strong work ethic and motivation.
• Communication: Exceptional verbal and written communication skills.
• Prioritisation: Ability to effectively prioritise tasks and adapt to a dynamic environment.
• Team Player: A team player who excels in maintaining strong internal and external relationships.
• Analytics: Proficiency in brand development frameworks, funnel analysis, web analytics, and marketing reporting tools such as Tableau.