Head of Marketing

Full Job Description

The world is facing a nature crisis. We have lost 85% of the world’s wetlands, 35% of its forests and 65% of its living creatures. Action on nature is the next frontier for sustainability, as the world has to move beyond net zero to nature positive future. natcap is on a mission to accelerate the nature-positive transition by integrating nature intelligence into business decision-making. We support the world's leading companies to prioritise, measure and act on nature impacts, dependencies, risks and opportunities.

We are seeking an experienced Senior Marketing Manager to head up our marketing efforts. The ideal candidate will have a proven track record in B2B marketing, preferably with experience in nature specifically or related sustainability fields. You will be our first marketing hire and responsible for developing and executing a comprehensive marketing strategy that aligns with our mission and business objectives.

What you'll be responsible for:

Strategy Development: Create and implement a comprehensive marketing strategy that includes digital, content, and event marketing to increase brand awareness and generate leads.

Brand Management: Ensure consistent messaging and branding across all channels, aligning with our core value proposition.

Lead Generation: Develop and execute campaigns aimed at driving inbound leads, optimizing conversion rates through A/B testing, and continuously improving campaign effectiveness.

Content Creation: Oversee the creation of engaging technical content that educates our target audience about the nature reporting space and showcases the value of our deep technical expertise and software solutions. See here for an example of our recent nature reporting white paper.

Social Media Management: Manage our corporate LinkedIn presence to increase followers and engagement to ultimately build awareness and drive leads.

Market Analysis: Conduct market research to monitor what competitors are doing and ensure we are positioned to succeed in the market.

Team Leadership: With time, build and mentor a high-performing and mission-driven marketing team, that lives by natcap’s values.

Performance Metrics: Set and report against ambitious KPIs for our marketing efforts focused on driving up unprompted awareness among our target customers, lead generation, lead conversion rates, and driving down customer acquisition costs.

Qualifications:

• At least 7 years of marketing experience in a B2B environment, with at least 2 years in a leadership role.
• Alignment with the natcap mission - ideally backed up by experience working on the nature crisis or tackling the broader sustainability agenda.
• Expertise in digital marketing strategies, including SEO/SEM, email marketing, social media, and content marketing.
• Strong analytical skills with experience in market research and data analysis to inform decision-making.
• Excellent communication and leadership skills, with the ability to inspire and motivate a team.
• Creativity and innovation in developing marketing strategies that resonate with sustainability reporting teams.
• Ability to thrive in a startup environment, demonstrating a proactive and resourceful approach to achieving results.

Nice to have:

• Experience working on TNFD, CSRD, GRI or other nature-related reporting frameworks.
• Ability to work in person in London for 2/3 days a week.
• Ability to speak a major European language (e.g., French or German).

Why Join Us?

• You'll have the opportunity to help build a fast-growing company.
• The salary for this role is £80K (however, there's always flexibility for the right candidate) additionally every employee gets equity in the business.
• You will have the chance to contribute to the world’s leading solution to the nature crisis.
• Regular away days at an offsite location to think about the big picture.
• Generous learning and development budget.