Integrated Marketing Planning Lead, Europe Region, Global Marketing - Volvo Cars (70294)

You want an exciting career that contributes to positive change. So what’s your next move?
 

Imagine being part of the most exciting industry on the planet. Our future is all about tech – electrified and eventually self-driving cars, totally connected to people’s everyday lives. But how do we introduce this future in a way that’s safe and sustainable? These are some of the questions we’re solving here at Volvo Cars. 

Some of the most exciting actions is within the Global Marketing organisation, which oversees all of Volvo’s marketing to ensure the flawless development and execution of world-class communications. 
 

Join us and watch your ideas shape the future of mobility.
 

Operational Planning - let’s introduce ourselves
As Integrated Marketing Planning Lead you will join the Operational Planning team that reports to global Head of Media, Planning & Analytics. The marketing organisation is currently transforming to meet our future ambitions and you will join a dynamic environment with marketing colleagues from across the world. 
 

The Operational Planning team diagnoses and prioritizes the business opportunities for marketing to solve in the short term to deliver on Volvo Cars corporate, commercial and brand targets. 

In the planning team we are building a globally scalable, cost efficient and effective integrated planning operations model across all regions. The role of the Integrated Marketing Planning Lead is to plan activities within each cluster of market and guiding and governing investments and priorities to ensure highest possible return of marketing investments and delivery on key objectives and KPI targets. 

Integrated Marketing Planning Lead – this is what you’ll do
You will lead integrated marketing planning to drive volume growth and strategic targets of increasing electric car sales and online sales for a cluster of markets in the Europe region.
 

With 20 National Sales Companies, Region Europe is the largest Volvo Cars area in terms of market presence and sales performance. In 2023, which was a record-breaking year in terms of sales, Europe represented 42% of the global sales volume where fully electric plug-in hybrid powertrain, accounted for 59% of all cars sold.
 

You will collaborate closely with marketing leads, content and media execution and commercial stakeholders to drive marketing transformation within your cluster. 
 

Here’s a bit of what you will be doing in more detail:
•    Deliver best in class marketing with a consumer centric approach in an efficient omnichannel set up to reach set KPIs and objectives.
•    Strengthen brand to enable market share growth and premium pricing.
•    Analyse market performance and ensuring effective use of our marketing budget through steering and optimisation of investments and channel mix. 
•    Ensure local plans are aligned with marketing plan and apply global strategic planning principles and measurement frameworks.
•    Apply our operational principles to gain efficiencies through scale, increase automation, and standardize frameworks and processes.
•   Collaborate with cross functional teams within marketing, communications, and brand as well as regional market operations leaders and commercial teams to ensure we drive sales and brand growth.
•    Surface market nuance information, local partner negotiations, flags and testing opportunities and scale learnings.

We’re looking for you!  
We are looking for someone who is structured, dedicated to deliver, and comfortable working across the organisation with multiple teams. To be successful in this role you will have a strong strategic mindset, excellent ability to structure complex challenges, strong analytical skills, and a leadership style with focus on delivering. You are a collaborator that builds trusts with others and has a positive mind-set and is not afraid to challenge the status quo. 
 

You communicate with clarity, are an active listener and that convey points in a conceiving, inspiring and decisive manner. You have brilliant presentations skills to be able to impact on executive level.
 

You are experienced in managing integrated marketing activities for a global brand and have a solid understanding of planning cross channel campaigns.

You have extensive knowledge of brand and performance marketing, media buying and planning. 
 

Most of all, you share our values and ambition, and are eager to lead our transformational agenda! 
 

Qualifications:
•    Bachelor's or master's degree within Marketing, or similar level of education.
•    Significant experience of marketing, as well as solid understanding of channel and media mix 
•    Project and stakeholder management experience, with the ability to proactively drive processes in a complex and ever-changing environment.
•   Quantitative analytical ability and communication skills, distilling large problems and data sets into actionable insights and outcomes.
•    Knowledge of key markets in Europe media landscape, key trends, and consumer behaviours.
•    Experience from agency side or brands in an international context is preferable.
•    Fluent English written and spoken.
•   Other languages a merit as well as experience from international, multicultural, and multifunctional environments.
 

Location: London 
 

Let’s get to know each other
Come and join the most exciting car brand in the world. We welcome your application at the latest on March 24th, 2024. Please note that applications via email will not be accepted.
 

If you have any question related to this position or the recruitment process, please contact Senior Recruiter Lotta Ericsson at

We’re Volvo Cars 
We’re proud of our heritage – built on our commitment to safety – and we’re excited about delivering on our bold plans for the future. Since 1927, we’ve created world-changing innovations, like the safety belt, which since we shared it with the world has saved more than a million lives.

Our sights are set on becoming a fully electric car company by 2030 and climate neutral by 2040. Big plans like these call for talented people who share our values and passion for positive change. So we’re looking for the change makers. The free thinkers. The self-motivators. The visionaries. The leaders. The dreamers. The believers. We’re looking for you.

#LI-LOTTA #LI-REMOTE