Lead Knowledge Analyst – Media Industry, Advertising Expert

As a Lead Knowledge Analyst (LKA) within BCG's TMT Practice Area, you will collaborate and partner in a growing global team, providing media sector expertise and insights with a particular focus on the advertising sub-sector. You will work together with case and proposal teams to provide knowledge assets, analysis and expert advisory. You’ll serve as a thought partner and content expert to case teams and topic/sector leaders, helping structure and solve complex issues.

Additionally, as an LKA you will drive development of intellectual property and knowledge assets to support the media sector advertising sub-sector, serving as an active contributor to commercialization efforts for the media industry, whilst working with business leaders to drive proposals & go-to-market efforts. As an LKA, you may line manage a team of junior colleagues, taking responsibility for their goal setting, ongoing feedback and career development support.

The TMT practice area is one of BCG's fastest growing practice areas. We work with high tech, media and telecommunication clients to make sense of the changes transforming their industries, define winning business models suited to the new competitive environment, and implement those models in ways that create competitive advantage. BCG TMT’s vision is to be recognized as the transformation partner with leading TMT companies who are changing the world.

• Solving complex client problems through relevant analytical approaches and customized solutions in the advertising industry and the broader media sector. You have a deep understanding of client demands in the TV & Digital Advertising space and are comfortable working in business-shaping projects such as organizational design for a media business or development of GTM propositions.

• Driving development and maintenance of knowledge assets e.g. tools, media sector materials, based on different client contexts

• Communicating with senior stakeholders, demonstrating the ability to engage your audience effectively

• Managing a portfolio of projects, with strong awareness of business priorities and commercial impact

• Training, coaching, and mentoring junior team members

• Working in an ever changing and complex environment, and comfortable with ambiguity and navigating a fast-paced environment

• Managing time-zones, closely work with North American topic leadership group

• Expertise in relevant segments of the advertising industry: TV, OTT, CTV, Digital. Good understanding of advertising technology and work flows preferred

• An understanding of one or more relevant functional topics, including: pricing, GTM strategy & TSR analysis would be an added advantage

• Fluency in English

• Outstanding interpersonal and communication skills to interact with internal and external stakeholder while working in a global collaborative team environment