Marketing Consultant - Advanced Analytics

Full Job Description

We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour across the globe. We are shopper-centric, continuously monitoring the purchase and usage behaviour through the largest omnipanel in the world. With unparalleled datasets, pioneering technology and expert analysts, we partner with brands and retailers of all sizes, empowering them to reimagine what’s possible, and change the landscape to create a better, healthier, more sustainable and inclusive world.

Job Details

Due to continued growth and demand in our Advanced Analytics service, we are looking for forward-thinking, intelligent and analytically driven individuals to join our team.

Our Advanced Analytics consultancy team are industry leaders in completing custom projects for most of the top brands and retailers in the UK. Building on our unparalleled continuous research data, we are able to further expand our understanding of consumer and shopper behaviour through innovative approaches.

Typical analytical projects within Advanced Analytics include consumer segmentations, promotional analysis, product ranging and innovation to name just a few. You could be working with clients from across the FMCG industry, incredibly rich data and a suite of tools and techniques at your disposal, there are always new challenges to explore.

You will join a friendly and expanding team who are all passionate about how we can make a real commercial impact through project based, evidence led insight that goes beyond our continuous reporting. You will be passionate about consumer and shopper research, you will want to understand how people behave and why, as well as have a desire to answer some of our clients most fundamental questions.
 

• Identifying opportunities across the business for potential projects through working closely with our Client Services teams.
• Consulting with clients to understand their business issues, building on current relationships with key decision makers.
• Attending and leading pitches for bespoke projects with the support of client services colleagues.
• Creating and developing solutions to client’s consumer, shopper and marketing issues, by working directly with our analysts, client service teams and wider global Kantar colleagues.
• Presenting complex projects with credibility, passion and impact.
   

• A background in market research with some exposure to advanced research solutions also desirable.
• The ability to link research issues with appropriate solutions.
• Working with large datasets to produce compelling insight.
• Presenting large datasets in a clear and concise manner with impact.
• Great project management skills, ensuring successful and timely delivery of projects from proposal to presentation.
   

• A fascination for consumers, how they behave and the choices they make
• A love of diving into numerical data - exploring and interpreting what you discover
• Consistently demonstrating strong analytical and conceptual thinking skills
• A desire to share ideas with your team and contribute to the overall team objectives
• An engaging communication style with the ability to clearly communicate insight derived from complex data sets.
• A genuine curiosity and enthusiasm for understanding the markets our clients operate in
   

• 25 days holidays plus your birthday off!
• Option of flexible hybrid working
• Employee Assistance Programme
• Private Medical & Dental Insurance
• Eyecare Vouchers
• Life Assurance & Income Protection
• Cycle to Work Scheme
   

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well-being is taken into consideration.

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

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Why join Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.