Marketing Data Analyst

Full Job Description

Are you seeking a role which will offer growth, development and opportunity?

Want the chance to work on exciting projects with the opportunity to develop and grow your career?

We're looking for a hard-working and self-motivated person to join our fast-growing marketing department to assist with the delivery of automation and sales campaigns alongside managing the data integrity of all systems within the business.

As CRM Executive, you'll help evolve current automation processes, identify new opportunities and areas for improvement. Ensure quality of sales CRM for new lead acquisition and maintenance of Recruitment CRM to ensure effective ROI on marketing campaigns.

Day to Day

Ensure the data integrity of sales generation leads in the CRM system
Support the marketing and sales teams to build and evolve campaigns (e.g. newsletters, email nurture campaigns, webinars, events)
Develop key client profiles to develop cross sell opportunities across the group business.
Manage the automation of nurture activities. Looking to drive engagement and deliver high quality leads to sales.
Work with the digital marketing manager to implement marketing automations across all business systems and suggest improvement and efficiencies.
Working with wider stakeholders, help drive the client communication to increase usage and aid overall client retention.
Routinely audit the lead database to ensure data is high quality and highly segmented, whilst helping ensure we remain compliant.
Work with the content team to deliver appropriate campaigns across all business groups
Assist with ongoing campaign analysis and reporting.

Skills

Experience with Marketing Automation software
Strong communication skills
Analytical and detail orientated.
Excellent time management, and ability to meet deadlines.

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INDREC