Marketing Manager (Scotland) - Permanent (1494776)
Job Details
Full Job Description
Marketing Manager – Scotland
Level 3 Assistant
Director
UK&I BMC – Marketing & Activation
Reports to Head of Account Based Marketing, Sectors & Geos
The opportunity
As a manager in the Marketing &
Activation team you will play a key role in helping to achieve our
firmwide strategic objectives by developing and implementing
integrated marketing campaigns that help build client relationships,
support revenue objectives and enhance the reputation of the firm.
Sitting within the Marketing and Activation team, which is
part of the wider Brand, Marketing & Communications (BMC) function,
you will be at the epicentre of where plans turn into action and the
rubber hits the road. You will be fundamental to ensuring we deliver
our intended outcomes and to interface daily with both internal
stakeholders and our agencies and partners.
The role
requires a highly motivated individual, based in Edinburgh, with the
ability to work within a team as well as on their own initiative. The
successful candidate is likely to have experience working in a
marketing role covering all aspects of the marketing mix. You will
need to be able to effectively communicate with multiple stakeholders
across the business at all levels. You will have a strong track record
in designing and delivering successful campaigns and activity tailored
to relevant markets.
The portfolio for this role will
include responsibility for marketing in Scotland.
Your key responsibilities
- Lead on complex campaigns for some of our largest programmes and markets, working closely with your workstream leader and the business to develop the brief and value proposition.
- Create and deliver integrated marketing campaigns that help build client relationships, support revenue objectives and enhance the reputation of the firm.
- Act as a BMC point of contact for Scotland - advising the business on questions relating to BMC including our strategy, activation, and our scope of services. You will represent BMC on relevant Markets Boards as a strategic and trusted adviser.
- Manage the production and execution of agreed deliverables within timelines and budget; measuring the campaign activities and using insights to enhance and refine activity
- Work with the digital and content team to ensure content for your respective portfolio is relevant and compelling with a clear buyer journey
- Responsible for maintenance of relevant EY.COM pages including informing the business of expiring pages and building business cases for extensions by exception
- Build a strong internal and external network; working closely with the business, BD, global BMC colleagues and external agencies to develop and deliver differentiated, brand focused and customer centric solutions.
- Support others in the team, creating and fostering a positive team environment where everyone is supported to develop and learn.
Skills and attributes for success
- Extensive business experience; or a degree (or equivalent), professional qualification,
- Experience of working in large/matrix organisations, balancing multiple stakeholder requirements
- Time and project management skills – highly organised with a sound attention to detail and an ability to deliver to deadlines
- A strong track record of strategic campaign management, producing quality, consistent messages, through all channels
- A solid understanding of campaign principles, coupled with a strong commercial drive and the ability to deliver high-value activities that deliver return on investment, ensuring alignment with brand and risk management
- An enthusiastic, can do approach and be a strong team player
- The ability to juggle conflicting demands on time and prioritise effectively
- A desire to embrace and drive change whilst identifying and supporting process improvements and demonstrating best practice
To qualify for the role, you must
- Have 5 years’ experience in marketing programme management in a corporate environment.
- Be based in Edinburgh, Scotland
Ideally, you’ll also have
- Experience of briefing and working with creative agencies.
What we look for
We’re looking for a team player with the ability to flex and
pivot to meet changing market needs. You should be inquisitive with a
hunger to develop a deeper understanding of how the EY business works
in order to develop plans, programmes and campaigns that help the
business to achieve its goals and objectives.
What we offer
We offer a competitive remuneration
package where you’ll be rewarded for your individual and team
performance. Our comprehensive Total Rewards package includes support
for flexible working and career development, and with MyReward you can
select benefits that suit your needs, covering holidays, health and
well-being, insurance, savings and a wide range of discounts, offers
and promotions. Plus, we offer:
- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
- Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
Please note
Prior to finalizing
your application, you will be asked to provide personal information
across several dimensions of diversity and inclusiveness. The
information you provide is kept entirely confidential and will not be
used to evaluate your candidacy. We collect this data to help us
analyse our recruitment process holistically and implement actions
that promote diversity and inclusiveness. While optional, we
encourage you to provide this information to hold us accountable
towards our goal of building a better working world. Read more about
our commitment to diversity & inclusiveness here. We ask because it
matters!
If you can demonstrate that you meet the
criteria above, please contact us as soon as possible. The exceptional
EY experience. It’s yours to build.
Marketing Manager (Scotland) - Permanent (1494776)
EY Nederland
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