Marketing Manager (Social Media & Email Marketing)

Full Job Description

Company Overview: Join our dynamic and rapidly expanding multi-award-winning company, where creativity is not just valued, it's celebrated. We are a forward-thinking organisation dedicated to innovation and excellence in our field. With a focus on delivering outstanding results for our clients, we are now seeking a talented Marketing Manager to spearhead our creative arm and support the Managing Director in driving business growth.
 
Position Overview: As a Marketing Manager with a passion for social media and email marketing, you'll play a pivotal role in developing and executing innovative marketing strategies to enhance brand awareness, engage our audience, and drive business development. This role offers the unique opportunity to lead a small team of apprentices, fostering their development while driving exceptional results for our clients.
 
Key Responsibilities:

• Developing Social Media Strategy: Creating and implementing a comprehensive social media strategy aligned with the company's goals and target audience.
• Content Creation: Generating engaging and relevant content for social media platforms, including text, images, videos, and other multimedia formats.
• Managing Social Media Channels: Overseeing the day-to-day management of all social media channels (e.g., Facebook, Twitter, LinkedIn, Instagram, TikTok), including scheduling posts, monitoring engagement, and responding to comments and messages.
• Community Engagement: Building and nurturing relationships with the online community by actively engaging with followers, participating in conversations, and addressing inquiries and concerns in a timely manner.
• Analytics and Reporting: Using social media analytics tools to track key metrics, analyse performance, and generate reports to measure the effectiveness of social media efforts and inform future strategies.
• Campaign Planning and Execution: Planning and executing social media campaigns and promotions to drive brand awareness, increase engagement, and achieve specific marketing objectives.
• Staying Updated on Trends: Keeping abreast of industry trends, best practices, and emerging technologies in social media marketing to continuously optimize strategies and tactics.
• Collaboration: Collaborating with internal teams (such as marketing, sales, and customer service) to ensure social media efforts are integrated with overall marketing and business objectives.
• Social Media Advertising: Planning and executing paid social media advertising campaigns to reach target audiences, increase visibility, and drive conversions.
• Risk Management: Monitoring social media channels for any potential reputation risks or negative feedback and implementing strategies to mitigate or address issues as they arise.
• Budget Management: Managing the social media marketing budget effectively, allocating resources efficiently, and optimizing spending to maximize ROI.
• Building Influencer Relationships: Identifying and partnering with relevant influencers and brand advocates to amplify reach, increase credibility, and foster brand advocacy.
• Business Development: Identify and pursue new business development opportunities, nurturing relationships with potential clients and partners.
• Leadership: Lead and mentor a team of apprentices, providing guidance and support to foster their professional growth and development.
• Teamwork: Collaborate closely with the Managing Director to align marketing efforts with overall business goals and objectives.

 
Qualifications and Skills:

• Proven experience in developing and executing successful social media and email marketing campaigns.
• Strong understanding of digital marketing strategies and best practices, with a keen eye for creativity and innovation.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with clients, colleagues, and stakeholders.
• Demonstrated leadership experience, with the ability to inspire and motivate a team to achieve exceptional results.
• Results-driven mindset, with a focus on delivering measurable outcomes and driving continuous improvement.
• Experience in business development and client management is advantageous.

 
Benefits:

• Competitive salary dependent on experience, with the possibility of commission and bonuses based on performance.
• Opportunity for professional growth and development in a dynamic and supportive environment.
• Collaborative and inclusive company culture that values creativity, innovation, and excellence.
• Chance to make a significant impact and contribute to the success and growth of a multi-award-winning company.

 
Note: This position is open to both employed candidates and those interested in exploring opportunities for a business merger.