Media & Audience Strategy Lead - Marketing Strategy Team, Volvo Cars (70651)
Job Details
Full Job Description
You want an exciting career that contributes to positive change. So, what’s your next move?
Imagine being
part of the most exciting industry on the planet. Our future is all
about tech – electrified and eventually self-driving cars, totally
connected to people’s everyday lives. But how do we introduce this
future in a way that’s safe and sustainable? These are some of the
questions we’re solving here at Volvo Cars.
Some of the
most exciting action is within the Global Marketing organisation,
which oversees all of Volvo’s marketing to ensure the flawless
development and execution of world-class communications.
Join us and watch your ideas shape the future of mobility.
Global Marketing Strategy - let’s introduce ourselves
As Media & Audience Strategy Lead, you will report to the
Global Head of Marketing Strategy. The Marketing Strategy Team’s goal
is to support the organization with strategic guidance and best
practice in marketing to maximize short-term sales and long-term brand
equity by making data driven decisions and holding marketing
investments accountable for real business results.
The team contains of a range of specialists, covering Brand insights, Creative insights, Strategic Planning, Investment strategy and Marketing strategy.
Media & Audience Strategy Lead – this
is what you’ll do
With strong experience in media strategy &
planning you will act as a subject matter expert on all media strategy
matters and continuously challenge and inspire both the internal team
and media agency partners to deliver on company objectives in the most
effective way. You will lead the creation and championing of the
global media strategy for Volvo Cars to direct media planning efforts
across global agency partners and marketing teams. You will utilize
your media expertise to support Campaign development teams and local
market teams with clear campaign activation playbooks that will enable
markets to utilize proven best practices and lessons learned for new
campaigns. You will also collaborate with global agency partners to
develop an actionable audience framework that enables Volvo to
effectively reach the intended consumer in the right channels at the
right time to drive long-term brand saliency and short-term sales.
Here’s a bit of what you will be doing in more
detail:
• Act as Subject Matter Expert on all media
strategy matters in the development of strategic briefs and campaign
activation kits
• Partner with global media agency leads to
establish global alignment and consistency in the media activation
approach across all markets
• Support Media activation team
with clear definitions of KPIs to meet strategic media goals
•
Develop standardized media playbooks to support different types of
campaigns such as brand building vs sales promotion campaigns
•
Champion audience-first thinking within strategy and media teams
• Collaborate with Consumer insights and Market intelligence teams
on extracting insights to guide higher quality audience targeting and
media effectiveness
• Collaborate with AdTech teams to align
innovation agenda with media strategy
• Provide the marketing
organization with understanding of differences and changes in media
consumption behavior across markets, audiences and categories to
ensure the brand is meeting consumers in the most relevant
channels
• Organize workshops and learning sessions to develop
deeper understanding of emerging trends, tools and methods to further
improve media effectiveness
We’re looking for you!
You are communicative, open-minded and have a pro-active
attitude. You have an ability to challenge the organization in an
inspiring way and foster constructive discussion. You bring a high
degree of business acumen, with understanding of globally operating
business models and a strong interest in the automotive industry and
overall consumer trends.
Qualifications:
•
Bachelor’s degree in Media, Marketing, Communications or related
field.
• 3 or more years of experience in leading media
strategy for a brand or agency.
• Understanding and experience
of China media landscape preferred.
• Experience from project
managing within media agencies
• Understanding of audience
building and utilization in media planning.
• Experienced in
driving output from media agencies, operationally and
strategically
• Excellent project management skills, ability
to manage complex projects across a varied set of stakeholders
•
Experience with operating in complex and global organizations
•
Excellent communication & reporting skills
• Experience of
working close to Management
Location: London, remote
Let’s get to know each other
Welcome to apply by
the latest on the 10th of April, 2024. You can expect to hear from us
mid-April after having carefully reviewed all applications.
If you have any questions about the role, please contact Hiring
Manager at Alexander Dramountanis
If you have any
questions about the recruitment process, please contact Senior
Recruiter Lotta Ericsson at
Make sure to submit your
application in English and note that applications via email will not
be considered due to GDPR.
Welcome with your application!
Volvo Cars - Driving change together
Volvo Cars’ success is the result of a collaborative, diverse, and
inclusive working environment. Today, we are one of the most
well-known and respected car brands, with around 43,000 employees
across the globe. At Volvo Cars, your career is designed around your
skills and aspirations, allowing you to reach your fullest potential.
Over the next three years, we aim to grow revenue by 50%,
and by 2025 50% of our cars will be fully electric. Join us on this
exciting journey as we pioneer the driving and electrification
technologies of the future. An inspiring and creative workplace awaits
you!
#LI-LOTTA #LI-REMOTE