Media Performance Lead, Global Marketing - Volvo Cars (71159)
Job Details
Full Job Description
You want an exciting career that contributes to positive change. So, what’s your next move?
Imagine being
part of the most exciting industry on the planet. Our future is all
about tech – electrified and eventually self-driving cars, totally
connected to people’s everyday lives. But how do we introduce this
future in a way that’s safe and sustainable? These are some of the
questions we’re solving here at Volvo Cars.
Some of the
most exciting action is within the Global Marketing organisation,
which oversees all of Volvo’s marketing to ensure the flawless
development and execution of world-class communications.
Join us and watch your ideas shape the future of mobility.
Media Execution - let’s introduce ourselves
As a Media Performance Lead, you will join our Media execution team
that reports to our global Head of Media, Planning & Analytics.
In the media execution team we are building a globally
scalable, cost efficient and effective media operations model across
the digital media ecosystems. The role of media performance lead is to
ensure the best possible output from investments, covering both brand
campaigns and lower funnel performance media.
Within
the team you have colleagues in similar roles to this one (media
performance lead) and colleagues focusing on the development of
specific digital media channels (paid search, paid social and
programmatic display and video). You will also work closely with
colleagues in media planning and marketing analytics, as well as local
marketing leaders.
Media Performance Lead – this is
what you’ll do
This is a new role which will lead up our
digital media activation in a cluster of markets within the EMEA
region. Apart from driving volume growth you will also find ways
within digital media to support our other strategic targets of
increasing electric car sales and online sales.
Given
that this is a new setup that we are bringing to the region, it means
that apart from the pure specialist function you will also be driving
the day-to-day transformation and help us build up a new operating
model. For succeeding you will collaborate closely both with marketing
leaders in the local teams as well as functional specialist teams at
the headquarter.
Here is a bit of what you will be
doing in more detail.
• Ensure that we have best in class
digital media activation in the region.
• Act as the key
sparring partner of the media agency for the region and approve day to
day optimizations, channel budget splits etc to ensure delivery in
line with targets.
• Together with channel specialists,
structure and lead the development and execution of test and learn
initiatives.
• Work closely with content and creative teams
for ensuring the content running is delivering the best possible
results.
• Continuously investigate new regionally relevant
digital media opportunities to support the local markets in their
strive to drive growth and brand building.
• Work closely
with media strategy and planning team for ensuring activation in
accordance with media strategy.
We’re looking for
you!
This is a new way of working we are building up and
you will be driving in setting the standards for working with digital
media in the covered markets. We hope you bring an entrepreneurial
mindset striving for continuous improvement.
You have
experience of building growth from digital media and the decisions you
make are based on data. You have good attention to detail which helps
you understand challenges and opportunities quickly. The local
marketing teams will be relying on you to be the specialist in digital
media topics and therefore it is essential that you are a good
collaborator with excellent communication skills.
Most
of all, you share our values and ambition, and are eager to lead our
transformational agenda!
Qualifications:
• Bachelor or master’s degree within Marketing, or similar level of
education.
• Significant experience of marketing, as well as
solid understanding of relevant regional media landscape and the
mechanics of how different digital media channels work together.
• Up to date with the latest trends and best practices on
targeting, creative optimization, automation, and attribution in
digital marketing channels.
• We believe you have at least 5
years’ experience in similar roles and have a strong record of driving
online sales growth.
• Solid skills in at least one of the
global marketing platforms we use such as Google DV360, Google Ads,
SA360, Facebook Ads and Google Analytics to name a few.
•
Experience from agency side of media buying for global brands in an
international context is preferable.
• Fluent English written
and spoken.
• Experience from international, multicultural,
and multifunctional environments a merit.
Location:
London or Gothenburg preferred. International travel may be
required.
Let’s get to know each other
If you have any questions about the recruitment
process, please contact Senior Recruiter Lotta Ericsson at
Make sure to submit your application in English and note that
applications via email will not be considered due to GDPR.
Welcome with your application!
Volvo Cars -
Driving change together
Volvo Cars’ success is the result of
a collaborative, diverse, and inclusive working environment. Today, we
are one of the most well-known and respected car brands, with around
43,000 employees across the globe. At Volvo Cars, your career is
designed around your skills and aspirations, allowing you to reach
your fullest potential.
By 2025, we’re aiming for at least 50 per cent of our global sales to be fully electric models – it’s a critical step towards being 100 per cent fully electric by 2030. So come and join us in shaping the future of mobility. There’s never been a more exciting time to play your part in our inspiring and creative teams!
#LI-REMOTE #LI-LOTTA