Media and Communications Officer
Job Details
Full Job Description
FIXED TERM CONTRACT
Role Purpose:
Act as our client
lead content & media services specialist applying expertise to deliver
complex professional content & media management support services.
Partners with relevant business areas across our client providing
specialist advice, identifying opportunities for improvement,
designing/delivering new approaches to content & media management
support services, and manages associated external specialists who
deliver professional communications services to our client.
1.
Effective development and management of communications strategies for
TfN • Develop and manage the day to day delivery of the content &
media related elements of TfN’s communication strategies and plans,
ensuring they support the organisation’s vision and objectives and are
properly evaluated and reported.
• Develop and deliver
effective media strategies and campaigns.
Identify content &
media related issues and ensure the effective implementation of
appropriate action, working alongside senior leaders and officers to
offer reputational advice and support where required.
•
Protect and enhance the reputation of TfN and its senior leader and
officers – ensuring all content & media related activities reinforce
positive perceptions of the organisation.
• Take day-to-day
management responsibility for the delivery of all aspects of media
support for TfN.
• Take day-to-day responsibility for the
development and management of TfN’s messaging and oversee its delivery
across all related activities and services.
• Set
performance measures to monitor progress of assigned activities and
services.
2. Lead on the planning and delivery of TfN internal
communications activities to ensure employees, secondees and
consultants are fully informed and engaged • Lead the planning and
delivery all required internal communications activities and services
across TfN.
• Manage the timely production of notes ahead of
each quarterly staff briefing for use by Chief Executive to ensure the
effectiveness of all such briefings.
• Manage the drafting
and issue of direct communications from the Chief Executive and/or OBT
members to wider TfN staff and partners as required.
•
Consolidate information into succinct briefing emails to be sent to
TfN staff, counterparts at partner organisations and/or stakeholders
from partner organisations.
• Manage the provision of media
monitoring briefings and analysis on a weekly basis to highlight key
developments to TfN staff and partners as required.
• Draft
and maintain content to support all internal communications
requirements and activities.
• Work in conjunction with the
Head of HR to lead the development and delivery of all employee
engagement elements of TfN’s People Strategy.
3. Specialist media
stakeholder
engagement support and public • Manage the design and
delivery of communications campaigns with support from colleagues as
required.
relations services to enhance
the reputation of TfN • Manage the provision of a professional and
effective media relations services for TfN including organising and
managing media events when required, responding to enquiries and
providing appropriate responses including news releases as required.
• Lead in identifying and addressing of inaccurate,
incomplete or unbalanced comments and media coverage to mitigate
potential reputational damage.
• Lead the establishment and
maintenance of proactive relationships with the media.
•
Develop and maintain relationships of trust and respect with
Communications counterparts at stakeholder organisations.
•
Manage the design and implement of agreed media protocols with staff
and partner organisations.
• Manage the assessment of risk
and support on corporate reputation issues with appropriate
communications related input is required.
4. Proactively identify
opportunities to promote TfN activities and projects, through forward
planning and creative approach • Maximise positive media coverage and
positive feedback from stakeholder groups by seeking out opportunities
to promote TfN activities.
• Work with colleagues to devise
and implement positive and proactive communications strategies to
promote and enhance TfN’s reputation – including handling confidential
and sensitive information.
• Take a proactive role in the
development and delivery of creative approaches to publicise TfN’s
priorities.
5. Specialist communications advice and counsel to
TfN colleagues • Manage the provision of advice to colleagues and
spokespeople as required on media related issues including:
o Response to media coverage;
o Appropriate communications
content;
o Reputational risks and challenges.
• Provide
appropriate briefing material/support to colleagues as required.
• Support members and colleagues during media activity and/or
stakeholder events such as interviews, press conferences, exhibitions
and roadshows as required.
6. Day-to-day
planning, co- ordination, and delivery of communications activity on
projects involving all appropriate partners • Work with internal
colleagues to coordinate and deliver activity across a range of
communications and engagement channels (e.g. media relations and
internal communications.)
• Promote best practice
communications and engagement activity across the organisation.
• Work closely with all partners involved in the scheme to
coordinate communications activity with project activity / milestones.
7. Record and respond to communications enquiries • Provide
information in response to communications information requests,
including dealing with inbound enquiries and Freedom of Information
requests.
• Manage and maintain communications databases to
ensure that responses are issued on time.
• Recognise and
escalate urgent, important or emerging issues as appropriate.
• Maintain and update relevant records, including databases, in
accordance with the General Data Protection Act and the Freedom of
Information Act.
• Collate performance statistics to feed
into performance analysis.
8. Liaise with communications peers in
local transport authorities across the North and partner organisations
nationally to feed into wider communications
planning •
Coordination of multi-agency communications activity.
•
Build and maintain a network of communications contacts across local
transport authority and partner organisations.