Premium Midscale and Economy - ENA - Paris, London, Munich, Warsaw - Brand Director Marketing & guest experience ENA Greet and Ibis Styles F/M
Job Details
Full Job Description
Company Description
Why work for Accor?
We are far more than a worldwide leader.
We welcome you as you are and you can find a job and brand that
matches your personality. We support you to grow and learn every day,
making sure that work brings purpose to your life, so that during your
journey with us, you can continue to explore Accor’s limitless
possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit
Do what you love, care for the world, dare to challenge the status quo!
Job Description
The Brand Director Marketing &
guest experience ENA HotelF1 (France) / Ibis Budget / Ibis is
responsible for implementing the marketing and multi-channel strategy
of its brand portfolio (market, product, positioning, distribution)
and ensuring the operational monitoring of projects.
He/She
ensures that the brand promise is in place in the networks within
his/her scope.
He/She will work in close collaboration with the
operational teams in his/her region.
He/She is also in charge of
sharing with hotel owners and managers the marketing vision of each of
the brands for which he/she works.
MAIN
ACCOUNTABILITIES:
Define the brand ENA strategy, the associated
marketing plans and ensure their perfect execution on all
communication and distribution channels – with a view to maximizing
brand equity.
Promote a clear and differentiating image of the
brands in order to reinforce their notoriety and their
attractiveness.
Responsible for brand capital, implement the
strategy and actions necessary for its sustainable growth in line with
global brand vision.
True ambassador, She/he is the guarantor of
the brand image and its perfect expression internally and externally,
in order to ensure consistent and impactful communication.
Define
and implement the brand strategy through differentiating, strong and
coherent marketing plans on all identified key markets and
targets.
Develop and implement a brand-specific customer
experience to support its positioning, concretely strengthen its
competitive advantage and generate value for all
stakeholders.
Define and be the guarantor of the brand's
operational standards and their implementation within the
hotels.
Define clear KPIs to measure the impact of the actions
carried out (customer satisfaction, ROI, awareness, market share,
etc.) and ensure their continuous improvement.
Qualifications
QUALIFICATION / COMPETENCIES:
You are recognized for your
excellent managerial and organizational skills and have demonstrated
proven leadership
Openness & respectful to be able to understand
the culture difference
Strong Synthesis capacity
Be Adaptable
to work in a complex international group environment
REQUIRED
SKILLS AND KNOWLEDGE:
You have already successfully managed a
brand or brand portfolio
Mastery of marketing techniques
Know
how to develop a marketing action plan
EXPERIENCE
NEEDED:
University education at Bac +5 level (eg: master's degree
in marketing, communication, marketing management, commercial
strategies)
Business school
Professional experience required:
Minimum experience of 10 years in Marketing
Languages: English
Mandatory + local language - third language as French / German would
be a must
Additional Information
Our values:
BeAllyouArewithallyourhearth
At Accor, we are committed to
diversity. Each individual, each personality, and each experience has
its place to grow and make us grow collectively. Everything we do, we
do with heart. We are creators of emotions, professionals of the human
experience, resolutely turned towards others and the world around
us.
- Our culture is inclusive. We value the richness of the 120
nationalities, the different backgrounds, and all the stories that
make us up. We encourage the diversity of our personalities.
- We
take care of the world around us: our teams, our clients, our
establishments, our environment are at the heart of our concerns. Our
mission is human, essential: to bring cultures together, to open
windows on the world, to provide unforgettable experiences, day after
day.
- We like to reveal you. All our heartists are talents in the
making, they are the future of our group and our hotels. Helping them
grow professionally and develop personally according to their desires
and ambitions is our priority.
- Together, we imagine your
future. Our group is large, the field of possibilities is immense and
the experiences are infinite. We encourage every project to evolve in
our multi-brand network, in France, in Southern Europe and
internationally.
- We dare to question the status quo. We take
innovation to heart and challenge ourselves to always do better. We
take risks, we dream the impossible and make it possible.
-
Hospitality is a team effort and we are stronger together. We believe
in caring, we respect our differences and value all voices. We work as
a team, saying what we do and doing what we say. Live in ACCOR with
yourself. With your talent, your passions, your teams, your desires Be
All you Are with all your heart.
Premium Midscale And Economy - ENA - Paris, London, Munich, Warsaw - Brand Director Marketing & Guest Experience ENA Greet And Ibis Styles F/M
AccorCorpo
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