Premium Midscale and Economy - ENA - Paris, London, Munich, Warsaw - Brand Director Marketing & guest experience ENA Greet and Ibis Styles F/M

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The Brand Director Marketing & guest experience ENA HotelF1 (France) / Ibis Budget / Ibis is responsible for implementing the marketing and multi-channel strategy of its brand portfolio (market, product, positioning, distribution) and ensuring the operational monitoring of projects.
He/She ensures that the brand promise is in place in the networks within his/her scope. 
He/She will work in close collaboration with the operational teams in his/her region. 
He/She is also in charge of sharing with hotel owners and managers the marketing vision of each of the brands for which he/she works.

MAIN ACCOUNTABILITIES:
Define the brand ENA strategy, the associated marketing plans and ensure their perfect execution on all communication and distribution channels – with a view to maximizing brand equity.
Promote a clear and differentiating image of the brands in order to reinforce their notoriety and their attractiveness.
Responsible for brand capital, implement the strategy and actions necessary for its sustainable growth in line with global brand vision.
True ambassador, She/he is the guarantor of the brand image and its perfect expression internally and externally, in order to ensure consistent and impactful communication.
Define and implement the brand strategy through differentiating, strong and coherent marketing plans on all identified key markets and targets.
Develop and implement a brand-specific customer experience to support its positioning, concretely strengthen its competitive advantage and generate value for all stakeholders.
Define and be the guarantor of the brand's operational standards and their implementation within the hotels.
Define clear KPIs to measure the impact of the actions carried out (customer satisfaction, ROI, awareness, market share, etc.) and ensure their continuous improvement.

QUALIFICATION / COMPETENCIES:
You are recognized for your excellent managerial and organizational skills and have demonstrated proven leadership
Openness & respectful to be able to understand the culture difference
Strong Synthesis capacity 
Be Adaptable to work in a complex international group environment

REQUIRED SKILLS AND KNOWLEDGE:
You have already successfully managed a brand or brand portfolio
Mastery of marketing techniques
Know how to develop a marketing action plan

EXPERIENCE NEEDED:
University education at Bac +5 level (eg: master's degree in marketing, communication, marketing management, commercial strategies)
Business school 
Professional experience required: Minimum experience of 10 years in Marketing
Languages: English Mandatory + local language - third language as French / German would be a must

Our values: BeAllyouArewithallyourhearth
At Accor, we are committed to diversity. Each individual, each personality, and each experience has its place to grow and make us grow collectively. Everything we do, we do with heart. We are creators of emotions, professionals of the human experience, resolutely turned towards others and the world around us.
- Our culture is inclusive. We value the richness of the 120 nationalities, the different backgrounds, and all the stories that make us up. We encourage the diversity of our personalities.
- We take care of the world around us: our teams, our clients, our establishments, our environment are at the heart of our concerns. Our mission is human, essential: to bring cultures together, to open windows on the world, to provide unforgettable experiences, day after day.
- We like to reveal you. All our heartists are talents in the making, they are the future of our group and our hotels. Helping them grow professionally and develop personally according to their desires and ambitions is our priority. 
- Together, we imagine your future. Our group is large, the field of possibilities is immense and the experiences are infinite. We encourage every project to evolve in our multi-brand network, in France, in Southern Europe and internationally. 
- We dare to question the status quo. We take innovation to heart and challenge ourselves to always do better. We take risks, we dream the impossible and make it possible. 
- Hospitality is a team effort and we are stronger together. We believe in caring, we respect our differences and value all voices. We work as a team, saying what we do and doing what we say. Live in ACCOR with yourself. With your talent, your passions, your teams, your desires Be All you Are with all your heart.